How to Train Your Product Manager


In this competitive market, it’s essential for you to offer your employees opportunities for advancement and enrichment.

Product managers must be confident in their abilities in order to conduct thoughtful and profitable business, to ensure an excellent user experience and to adeptly utilize technology for the betterment of the company and user alike.

Product Management 101, a beginner’s course with Kate Leto, will instill a sense of confidence in your employees, both in regard to you as their employer and in regard to their own skill set and professional repertoire.

And, as an employer, a dedicated workforce is invaluable to your company’s success. After all, employees are more likely to invest in a company that invests in them.

When you seek to hire new employees, mention of your demonstrated commitment to education will also be an attractive talking point during the recruiting process.

This workshop is an ideal and mutually beneficial opportunity for employers and your team.  Kate is a respected product management expert and consultant. You may recognize her from her appearance on the ProductTank stage last year, where she discussed how to Product Manage your Career.

As one part of our all-day conference, the workshop will give your employees a solid introduction to the product management world.  Due to the popularity of our workshops, we have chosen to limit attendance to 30 people for each session. This ensures that your employees will have the opportunity for one-on-one conversations with fellow professionals and will be able to reap the most benefit from their experience.

During Product Management 101, Kate will go over the fundamentals of Product Management. She’ll delve deep into topics such as: the definition of products and product management; the importance of communication with customers; user personas; the connection between business and product; how to use metrics and KPIs to stay on track; and how to condense your knowledge into user stories for your team.

Sending your employees to a workshop of this sort will ensure that each of your staff members has a consistent baseline of knowledge. This is also a boon to senior staff members, as they’ll be able to work much more effectively if their junior cohorts have mastered the basics.

In addition, employees are also guaranteed entry to the sold out ProductCamp London event the following day. Though admission is free, it is consistently filled to capacity each year. Purchasing a workshop ticket is the best way to make sure your team can be there.

ProductCamp is a one-day “unconference” for product managers. Your team will have the chance to converse with and learn from fellow product managers from a variety of backgrounds. This’ll kick-start employees’ ownership of career development and their interest in continuing to pursue informal learning opportunities.

As employees reap the intellectual benefits of the workshop offerings, they will also relish the experience of attending in the beautiful, sunlit venue of Hatton Garden in central London.  As our experts fuel staff members’ minds, we will ensure their bodies remain nourished with a plentiful supply of tea and coffee as well as a proper lunch.

The price, £499 incl. VAT, is an affordable, intelligent investment in the future of your employees, your company and your customers.

Sending more than 5 people?  Talk to us about group discounts.

Are your product managers already more advanced? Check out the other 3 product workshops we have going on at the same time, covering Lean Agile thinking, Conversion Optimisation, and building for Product Success.

Product Management 101 with Kate Leto

kate-letoPerhaps you’ve just started in product management. Perhaps you’re thinking of becoming a product manager. Maybe you’re thinking of starting your own business with a product at its heart.

If you are, this one-day course will give you an introduction to the essentials you’ll need to know, including:

  • What do we mean by products and product management?
  • Why is it so important to talk to customers, and how can you do it yourself?
  • What is a user persona and how do you use it?
  • Why business and product have to be on the same page?
  • How can metrics and KPIs help you stay on the right track?
  • How do you condense all you’ve learned into user stories for your team?

The workshop is designed for people who are looking to get into product or are new to the role, and gives a wide breadth of information and insight into product management. It starts off with the fundamentals, and then dives into how each of the areas of product management (customer/UX, business, and technical) work together, along with practical exercises and tips to follow. Kate Leto is a seasoned product manager who will give lots of examples of what to expect in the day-to-day role of a product manager, and will compare what it’s like to work on various types of products and in various situations.

Level: Beginner – For those looking to get into product management or tackling their first product role
Cost: £499 incl. VAT 
Location: The Hatton, 51-53 Hatton Garden, London, EC1N 8HN
Date: Friday, 27 March 2015
Time: 09:00 to 18:00 (GMT)

Buy tickets now 


Janna Bastow comes from a user-centric design background and has extensive experience building social web experiences. She founded ProductCamp London in 2010 in an effort to meet and learn from other product managers. As a product manager always looking for better tools, she co-founded ProdPad, product management software that helps you manage your roadmap and your product backlog. Update: We’re developing an e-course to help you set up and introduce a flexible theme-based roadmap, at your organization. We’ll drop it in your inbox when it’s ready – sign up here.