Being Human in a Digital World: Lessons from the intersection of tech & culture

BY Martin Eriksson ON JANUARY 2, 2015

Genevieve Bell is an anthropologist and leads Intel Labs’ interaction and experience research. She uses qualitative and quantitative research into what people want, their desires, hopes and dreams to inspire next generation product design and technical innovation.

In this extraordinary talk at #mtpcon, she provokes and reflects on 15 years of researching the intersection of technology and social sciences. What is it that continues to make us human in an age where we are increasingly surrounded by digital technologies?

She argues that it is easy to be seduced by the transformations in technology into thinking that we as human beings are changing. But the reality is that most of the things that make us human actually change incredibly slowly.

Her talk is a fascinating journey for us product people because if you can focus on what makes us human, what does and what doesn’t change – you can make better products.

Martin Eriksson


Martin Eriksson

Martin Eriksson has 20+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and an Executive in Residence at leading private equity and venture capital fund EQT. He is also the author of best-seller Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams (O'Reilly, 2017).