Alex Osterwalder – Designing your Value Proposition

In this video, Alex Osterwalder– the author and inventor of the Business Model Canvas, a tool to visualise, challenge and reinvent business models – talks about his next book: Value Proposition Design.

He leads the MTPcon audience through an exercise to help identify the jobs their product should do and the gains and pains of their ideal customer. Alex explains how products can be improved by asking three simple questions and talks about the ways product developers can step into the shoes of their customers.

Comments 2

That 20% of visitors signing up result is dependent on generating the traffic, so that the visitors are the correct population. I could get 30% sign ups from the wrong people.

It’s not fair to try to turn the inventor into the biz person. The reality is that the better thing to do is to find a client and productize around the client’s visualization. Yes, someone has to brief the rainmaker that will find that client, but that wouldn’t be the inventor.

Join the community

About the author

Martin Eriksson

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as...