Des Traynor – Product strategy in a growing company "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs October 10 2014 True Des Traynor, Mind the Product 2014, Video, Mind the Product Mind the Product Ltd 95 Des Traynor Product Management 0.38

Des Traynor – Product strategy in a growing company

BY ON

“If software is eating the world, then product managers are setting the menu”. Des Traynor, co-founder of customer communication platform Intercom, talks about how to create simple, yet brilliant products. He asks us to consider where products come from and how they are made, arguing that a product manager should know where the product stops and starts.

Ultimately, he says, the customer only cares about the value a product can provide, not how many features it has and Des shares his strategies for managing feature creep and staying true to the core of the product.