Kathy Sierra – Building badass users "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs October 10 2014 True Kathy Sierra, Mind the Product 2014, Video, Mind the Product Mind the Product Ltd 83 Kathy Sierra at Mind the Product Product Management 0.332

Kathy Sierra – Building badass users

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Kathy Sierra – Building badass users

Kathy Sierra, who created one of the largest (and friendliest) developer communities, javaranch.com and the bestselling Head First tech book series for O’Reilly, talks about the sociological side of the product development – how to build badass users, not just badass products.

She focuses on how to attract users, but also on how to keep their attention. The key, according to Sierra, is to minimise cognitive drain. In this engaging talk she explains how to spot cognitive leaks and how to stop them.