Video: Lean, Fast Feedback and Leopard Print

BY Janna Bastow ON MARCH 17, 2014

Challenging your assumptions can pay off. This is what UK retailer Marks & Spencer (M&S) discovered when they created a digital lab and started applying Lean Startup techniques to their products.

At ProductTank FebruaryHemal Kuntawala (@hemalkuntawala) talked us through some of the specific insights and assumptions they wanted to challenge.  Each assumption is met with a challenge, and in turn, with a solution, and tested again.  After 4 weeks, they had created the M&S Style Board, and increased conversion.

In this talk, Hemal shows us how Lean Startup techniques allowed them to kick-start products and services that their customers would expect to see from M&S, and why he thinks that vision, instinct and obsession drive lean product management.

His full slides can be found here:



Janna Bastow

Janna Bastow comes from a user-centric design background and has extensive experience building social web experiences. She founded ProductCamp London in 2010 in an effort to meet and learn from other product managers. As a product manager always looking for better tools, she co-founded ProdPad, product management software that helps you manage your roadmap and your product backlog. Update: We’re developing an e-course to help you set up and introduce a flexible theme-based roadmap, at your organization. We’ll drop it in your inbox when it’s ready – sign up here.