Video: The next product canvas

BY Martin Eriksson ON NOVEMBER 22, 2013

When Alexander Graham Bell invented the telephone he pitched it as a broadcast device – that it was for putting on a stage in front of a musician or sermon in order to broadcast it to the world. He had no idea he’d invented a two-way communication device and revolutionized how we could communicate with each other. At Mind the Product 2013 Paul Adams showed that we are at the same stage today with the internet – and outlined what he thinks the next steps are.

He shared his insights from 4 years in the depths of Silicon Valley, the trends shaping the internet of the future and a new way to approach and think about it – a network of information about anyone, anything, available anywhere, anytime.

The future is already here, it’s just not evenly distributed -William Gibson

Paul runs product design at and is the author of Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter). He started his career as an Industrial Designer at Dyson before going digital as a UX consultant at Flow. As a Senior UX Researcher at Google he led the Social UX Research team, where his work influenced the direction of Google+, and where he also worked on Gmail, YouTube, and Mobile. Before joining he was the Global Head of Brand Design at Facebook.

Martin Eriksson


Martin Eriksson

Martin Eriksson has 20+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and an Executive in Residence at leading private equity and venture capital fund EQT. He is also the author of best-seller Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams (O'Reilly, 2017).