Video: The antithesis of a product process

BY Martin Eriksson ON JANUARY 16, 2013

Charles Adler is the Co-Founder and Creative Director of Kickstarter. He is an entrepreneur with over 14 years experience in interaction design. Formerly director of strategy and senior information architect at, his work in user experience, design, and information architecture is driven by a commitment to all things clean and simple. Previously, he cofounded Subsystence, an online art publication, and Source-ID, and independent interaction design studio.

At Mind the Product 2012, Charles discussed his working experience and his evolving sense of what constitutes a product management process. He outlines how at Kickstarter they have focussed on the antithesis of a process – the culture of the team and the trust and relationships within that team – with the strong belief that this allows the team to better overcome issues as they come up and ultimately deliver a better product.

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Martin Eriksson


Martin Eriksson

Martin Eriksson has 20+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and an Executive in Residence at leading private equity and venture capital fund EQT. He is also the author of best-seller Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams (O'Reilly, 2017).