Video: The Week iPad App’s Business Case

BY Martin Eriksson ON JULY 16, 2012

Alex Watson, the Head of App Development at Dennis Publishing talks about the design of The Week magazine’s iPad app, nominated for several awards in the annual AOP awards.

The Week is a weekly news magazine, published since 1995. It is one of the UK’s most successful magazines with around 170,000 subscribers which makes this a classic challenge of taking an existing product and having to work out how to transfer it to a new platform.

Watch the video to see how Dennis turned The Week into a successful iPad app with over 250,000 downloads globally, 65% 5-star reviews and placing in the Top 5 iTunes News app in 38 countries. You can also read more in “The Week” iPad App – Lessons Learned From A Product Manager.

Other perspectivess on The Week’s iPad app
“The Week” iPad App – Lessons Learned From A Product Manager
Video: The Week iPad App’s UX Approach

Martin Eriksson


Martin Eriksson

Martin Eriksson has 20+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and an Executive in Residence at leading private equity and venture capital fund EQT. He is also the author of best-seller Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams (O'Reilly, 2017).