Tag Archives | Video

Video: Making Trade-off Decisions

Trade-offs are rife in startups due to limited resources but, as trade-offs are very subjective, there is no best practice or defined process to deal with them. Harry Jones has worked in startups for 10 years and has plenty of experience making challenging trade-offs. Now, as Co-Founder and CPO of Top10.com, he looks back at the […]

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Alexandra Deschamps-Sonsino

Video: UX for the Internet of Things

We recently had our second ProductTank that was all about Internet of Things, though today we’re sharing a video that’s a throwback to our first IoT/Connected Devices event, back in November. At that ProductTank, we had Alexandra Deschamps-Sonsino (@iotwatch) of Designswarm showed us how Internet of Things (IoT) is changing the way product design is being done.  She talked about how […]

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Video: Democratising Internet of Things for Cities

We are at the dawn of the Internet of Things (IoT), and in time, we will be living in a world where we’ll have to manage trillions of connected devices. At ProductTank April, Yodit Stanton, a software developer and founder of opensensors.IO, explored the implications of building services for cities, bringing together the physical and […]

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Usman Haque

Video: Smart People, Dumb Objects, Networked Environments

The world, we are told, will become a vast ‘eco-system’ of conversant devices, buildings and virtual environments. But somewhere behind all these ‘machines’ are people, and it’s the people that, ultimately, make interactions ‘smart’. At ProductTank April, Usman Haque, founding partner of Umbrellium, founder of Haque Design + Research  and founder of Pachube, a real-time data […]

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Dave Wascha discussing Product Culture

Video: Cardinal Sins of Product Management

Thou shall not say “Because that’s the way we’ve always done it.” This was among the lessons we learned from Dave Wascha, Chief Product Officer at Moo.com, at ProductTank March. As Dave said, “This is the most scary, terrifying, insidious thing we face as product managers, and the older you get the more baggage you […]

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Video: Culture Club – 12 Lessons in Trying

It’s not easy to build a great product culture.  At ProductTank March, we heard the truth from Tim Warren, the Head of Software Experience for Connected Products at Tesco: Their product culture isn’t perfect (whose is!), but they’re working towards it and making great progress.  Tim talked about 12 lessons learned along the way. Some of […]

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Video: Building up your Product Team’s Immune System

We’ve all been there: the “infections” that product teams are subjected to, slowly wearing away the team’s performance. To counter this you need to build an immune system for your product team so they can fight off the infections, be healthy, and work together to build great products. How? Mairead O’Connor (@maireadoconnor) provides pointers for […]

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Video: Lean, Fast Feedback and Leopard Print

Challenging your assumptions can pay off. This is what UK retailer Marks & Spencer (M&S) discovered when they created a digital lab and started applying Lean Startup techniques to their products. At ProductTank February, Hemal Kuntawala (@hemalkuntawala) talked us through some of the specific insights and assumptions they wanted to challenge.  Each assumption is met with a […]

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Video: Easy A/B Testing F**k-Ups

Your tests suck.  There, we said it.  Or at least Conversion Rate Optimisation (CRO) expert Craig Sullivan (@OptimiseOrDie) thinks so.  He’s made just about every mistake in the book with his own tests, and has seen others fall in the same traps over and over. At ProductTank February, Craig gave us a detailed and practical […]

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Tara Hunt at Mind the Product 2013

Video: Your product doesn’t sell itself

What are the elements of a successful product? It’s never one thing but in addition to building an awesome product, it’s also about external factors (like market maturity, demand, etc) and of course marketing. It’s never just “build it, and they will come” but about achieving the right fit between all three. Skeptical? Over 450,000 […]

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