Startups have always obsessed over VC investment, but now the savviest of them are paying as much attention to user investment. User investment is an umbrella term that refers to any activities in which users spend time or effort interacting with a product in a way that ultimately makes that product more valuable to them. […]
Tag Archives | UX
It’s easy to joke about the retro-futurism of the 1950’s with its kitsch views and inaccurate predictions, but we all still love it. We’re all excited about technology and digital product design, but what does it hold for our future? What are the opportunities and challenges ahead of us?
Imagine being just like James Bond. When 007 walks into an exclusive bar, the barman recognises him and pours his vodka martini (shaken not stirred, of course). You don’t see Bond having to pull out his wallet to pay, he is automatically extended credit. At ProductTank January, Yuval Samet (@yuvalsamet) of Klarna talks about how they […]
There are some products you love. Some you even have a slightly unhealthy relationship with. Things you’re completely in love with, whether they’re apps, services or products. At Mind the Product 2013 Aziz Musa posited that these products are pure products, and that pure products is what we should all aim to build.
We’ve all been there – swearing at our phones when our pithy Instagram pics won’t upload, cursing the data roaming charge as Dropbox decides to sync when we’re on holiday, cussing when the ‘next’ button is off the edge of the screen and we can’t get to it.
Have you ever found instructions on the shower faucet in a hotel room? I’ll bet you have. Here is the shower in a Sunnyvale hotel at which I recently stayed. The faucet was so complicated to use that they had set aside a tile with instructions on how to use it. I probably could have […]
How often do people feel fear when they are using your product? I’m not talking the fear of a haunted house, but the fear of failure, the fear of screwing something up, the fear of making a mistake. Fear when using a product is always there, manifesting itself in different ways. On Twitter it could be […]
Whether you call it consumer or B2C¹, enterprise or B2B², being a product manager on one side or the other has long been a defining characteristic. You either know how to build products for enterprises or for consumers and job ads make a big deal about focusing on one or the other. But is there […]
One of the reasons the development of The Week’s iPad app worked really well was that the team really understood an effective design process, which stems from the way an organisation defines digital product design. Back in the 80s and 90s people often likened design to art, that the creatives vanished behind a curtain, did […]
At the last ProductTank event, Jesmond Allen, UX director at cxpartners, spoke about what UX people want from PMs and they can best work together. Having had experience in both roles, she outlined the difference in job descriptions, pointing out that, in fact, the two roles were more alike than not. She identified this overlap […]