LATEST POSTS

10 Ways to Use Feature Flags

BY Martin Eriksson on January 25, 2017

Take back control of your products with Edith Harbaugh, CEO and Co-Founder at Launch Darkly. Edith shares her expertise with 10 things to do with Feature Flags. She explains why feature flags are beneficial to Product Managers and shows you how to use them to manage risk, keep different groups of users happy, and make […]

Read More…

Key Questions to Answer Before Customer Testing

BY Taza MohammedBhai on August 2, 2016

Anyone who wants to get a new product or service to market must be confident that what they’re selling will be successful. The process of building confidence involves work  – before the concept is decided through market research to identify the opportunity, during the build with research to gauge customer reaction and again once the product is […]

Read More…

Strange User Behaviours - More Lessons Learned at Mail.Ru

BY Olya Kuritsyna and Oleg Parinov on January 27, 2016

In our previous post, we shared three stories of surprising user growth at Mail.Ru – the curious circumstances that led us to gain (or, in one case, lose!) users, how we discovered the root causes, and what we learned about our customers in the process. For the most part, those tales were about how we […]

Read More…

Getting Value From Customer Testing

BY Jon Dobrowolski on December 2, 2013

A customer testing group can provide value in a variety of situations, ranging from a gut-check to getting long term deep insight. Here’s a guide on how user testing and consultation, alongside a tiered approach to segmenting your customers, can add value to your role as a product manager. Continuous User Testing & Consultation When […]

Read More…