Tag Archives | user research

amber mosquito

Pros and Cons of Market Research Tactics

When it comes to capturing the public’s imagination, few works of fiction have ever done it as well as the movie Jurassic Park did almost 25 years ago – I couldn’t believe it’s been that long either. The special effects were insane for the time, but even more amazing was how the way they resurrected […]

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Monal Chokshi talks about guerrilla research at ProductTank SF

How Guerrilla Research Can Improve Your Product

Guerrilla feedback can be invaluable for the success of your product. Monal Choksi explains what guerrilla research is, what it isn’t, why it’s useful, and how to fit it alongside your other user research and product development practices. Guerrilla research gathers fast, low cost information from users, and allows you to develop a quick “gut […]

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Davide Scalzo discussed Product Lifecycle Management at ProductTank London

Design Thinking – From Idea to Product

Davide Scalzo, previously Product Director at Yplan, encourages us to use Design Thinking to re-think how we carry an idea from concept, through the development process to launch. By focusing on user empathy, not user research, Design Thinking takes us right back to customer connection and reminds us why we all came here in the […]

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my-underwear-home-arosic

Making My Underwear an accessible product

This is a story about My Underwear. Not my underwear —  but “My Underwear” — the mobile game for children from my old game studio. More importantly, it’s about the hard work of building accessible products, about finding and fuelling previously unreachable audiences (niche markets on the internet), and ultimately about creating joy for people using our products […]

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Jeremy Toeman explains the power of empathy in product management at ProductTank San Francisco

Level Up Your Product Game Using Empathy

Jeremy Toeman is VP of Product at CNET, the world’s largest and most trusted online source of consumer technology news and reviews. Toeman is responsible for building CNET’s multi-channel products, including web, mobile, OTT and apps. Toeman also runs CNET’s audience development, engagement and social media teams. He has 20 years of experience in the consumer electronics […]

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Jade Pearn talks about turning mobile into a first-class channel at ProductTank London

Transitioning from Market Stall to App Store

In this talk I gave at ProductTank London, I reflected on how mobile has become a massive traffic channel for M&S in just a couple years and the attitudinal transformation that I helped lead there. Specifically, looking back on my journey of inheriting legacy app builds and a rapidly evolving customer, whilst working within an organisation with a […]

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customer-testing-2

Product launch: a gated approach to customer testing

When you launch a product, you rarely ever run just a single customer test of the capabilities and features – it tends to be a series of tests that follow each other (much like Stage-Gate for the development of new products). This “gated” approach allows you to balance the risks of widening your audience against […]

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