Tag Archives | user experience

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Can an Advertising-Driven Business Model Coexist With Products That Users Love?

How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible.  For publishers or social platforms, content and services are normally free to use — and in our age of information accessibility, users expect it to stay that way. Meanwhile, product managers are tasked with maximising […]

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Jesus Ramirez talks about how branding and product inform each other at ProductTank London

Focusing On Your Brand Will Produce a Better Product

We all want to build products which connect with our users and drive engagement. In this talk, Jesus Ramirez, VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product? – Blurring the lines in […]

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Joe Leech shares his insights into psychology for designers at ProductTank London

Psychology for Designers – Thinking Fast and Thinking Slow

Joe Leech is a UX consultant and author of the book Psychology for Designers, and he splits his time between doing huge amounts of research, advising companies on design strategy, and rolling his sleeves up and actually doing design work himself. In this energetic talk at ProductTank London, Joe gives some real-world examples from his […]

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Finding Inspiration for Customer Journey Mapping

Customer journey mapping (CJM) is an underestimated marketing tool. Because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop. But sometimes, you need to create a customer journey map to […]

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stressed woman with computer

Let’s Stop Talking About Human Error: It’s Your Product

What if I said that there was no such thing as human error, only poorly designed products? Ok, park your pitchfork. Let’s approach this slowly, starting with Emma. It’s pay day in the small firm and hope is running high. Emma, who otherwise enjoys kayaking and reading sci-fi, manages the one-person finance office. She oversees […]

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Customer Retention Hacking: How to get Users to Commit

Customer retention is like dating. You don’t interact with your significant other the same way on your first date as you do on your 50th or 200th date. Similarly, giving a customer a great experience on day one isn’t going to be the same as on day 50. In order to boost retention numbers and […]

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Janna Bastow shares her product management toolkit at ProductTank Oslo

The Day-To-Day Product Management Toolkit

In this talk from ProductTank Oslo, Janna Bastow focused on practical advice: What tools should you use as a product manager, and how do you use them? As a product manager you have different areas that all need their own set of tools, such as design, customer success, analytics, product and overall efficiency. Good tools will […]

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