Tag Archives | usability testing

Video: How to love A/B and Multivariate Testing

Running a multivariate test or even a simple AB test can be daunting. With each variation, there are additional tests to be run and measured, and it can all get overwhelming very quickly.  At ProductTank October, Alex Smith, the Site Development Manager at Charles Tyrwhitt, showed us what he measured and why, and talked about […]

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Video: Data-Driven Nonsense

At ProductTank October, Lee Duddell, the Founder & Head of UX at WhatUsersDo, spoke about some of the potential pitfalls of using analytics. He argued that data is often incomplete, and that blindly following data can lead to incremental improvements that may actually hinder progress on your product. What’s more, he demonstrates how it’s easy […]

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Lo-fi usability testing – Part 3: Ten top tips

We’ve already covered in the previous articles what usability is and why you need to test it and what you need to do to prepare for your usability tests.  In this thrilling* conclusion to the trilogy, we get down to the nitty-gritty of how to run the tests and how to interpret and act on […]

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Lo-fi usability testing – Part 1: Background

Quite a few people are put off usability testing because they think it’s complicated, time-consuming and expensive.  What you may not realise is that you can run a set of usability tests in a single afternoon that will uncover eighty percent of the problems your product has.  And the only specialist equipment you’ll need is […]

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