Tag Archives | testing

Adam Ghahramani discusses the at of the Relaunch at ProductTank NYC

Tactics for Redesigning and Relaunching Legacy Products

In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2.com. ICv2 is a popular trade website for the comic, graphic novel, board game and toy industries. The goal for the relaunch was a complete design and code […]

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A "digital mannequin", as a placeholder for a real human customer in testing processes.

Key Questions to Answer Before Customer Testing

Anyone who wants to get a new product or service to market must be confident that what they’re selling will be successful. The process of building confidence involves work  – before the concept is decided through market research to identify the opportunity, during the build with research to gauge customer reaction and again once the product is […]

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Alex Patterson talks about how Nissan take physical products (cars) from the concept sketch stage through to physical production.

From Concept to Production – How Nissan Creates Cars

Alec Patterson comes from a design and test engineering background, and spoke at ProductTank London about how Nissan goes from designing the initial concept for a new vehicle to actually putting it into production. Setting the concept of the vehicle To start with, the team will benchmark and assess competitor vehicles, assess the target market, expand […]

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Experimentation 101 (test tubes)

Everything a product manager needs to know about experiments

Introduction Many people know they should be doing experiments and testing their product but when starting out it can be daunting working out where to begin. So, below is my handy guide to experimentation built from scars received on the coal face of experimenting. This post will take you through a birds-eye tour of the […]

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zen garden

Being a Lean Product Manager

From the early days of PeerIndex we’ve been running as a (very) lean startup. This has taught me some lessons about the practice of Product Management in lean startup environments. This is less about the use of customer development tools and finding product market fit but rather about some tips and tricks that made my […]

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