How do you know whether a product idea is going to succeed if you build it and take it to market? If you’ve ever been part of a startup, or if your organization has launched a new products, you know how precarious the effort can be. Sure, there is Lean methodology for discovering product-market fit, […]
Tag Archives | strategy
I have a confession. I share it in the belief I am in the company of my brethren; I am an accidental product manager. Two years ago, I did not know a user story from a bedtime one. A notification from an alert. And a gherkin was still just a tasty pickle. But 24 months […]
The purpose of a business model is to concisely describe the function of your business within the overall market landscape. This includes details such as business inputs and dependencies, target customer base and the value being created on behalf of those customers. By using such a conceptual construct for evaluating a business, strategists are able […]
My real gripe with the Product Vision behind Google+ is… it doesn’t appear to have one. Forget the criticisms of Google+ tactics – instead let’s take a look at their strategy and get constructive. In order to make this worthwhile, we first have to reverse engineer what the goal of Google+ might be. I don’t […]
Griffin Parry, Group Product Development Director for News International, Aaron Scullion, Executive Product Manager for BBC, and Owain Rowlands, Product Manager for Channel4, discuss product management in Media, moderated by Nic Newman.