Tag Archives | strategy

my-underwear-home-arosic

Making My Underwear an accessible product

This is a story about My Underwear. Not my underwear —  but “My Underwear” — the mobile game for children from my old game studio. More importantly, it’s about the hard work of building accessible products, about finding and fuelling previously unreachable audiences (niche markets on the internet), and ultimately about creating joy for people using our products […]

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tristan-kromer

Lean experiments: Tristan Kromer on better product process

I spoke to Lean Startup coach Tristan Kromer at Lean Startup Week earlier this month, where he presented a workshop about a “lean experiments toolbox”. Lean Startup Week is a conference for teams and leaders interested in applying a Lean Startup methodology to their product and Tristan helped to organise the Lean Unconference that kicked off […]

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Tom Whitwell shares insights into designing pricing strategies at ProductTank London

Designing Pricing Strategies: Don’t Ask – Experiment!

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he […]

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Craig Strong discusses Pearson's Product Lifecycle Management at ProductTank London

Product Lifecycle Management – Beyond the Early Adopter

Craig Strong, VP of Product Lifecycle Management at Pearson, talks about the work they have done to evolve their product lifecycle management and the key learnings that have taken place along the way. Pearson are a long established global company with multiple brands and acquisitions., and product lifecycle management has been a catalyst for changing […]

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Optimus Prime - Transformer and Leader, and metaphor for product leadership

Transformers: Understanding Product Leadership

We are confused and speechless (in the literal sense) when it comes to leadership. Or shall I say management? After all, we generally call ourselves “product managers”, not “product leaders”. Maybe “product directors”? Or “product owners” who need to lead laterally, as they don’t really have the power to call the shots (contrary to those […]

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Career break

Evaluating Market Dynamics with the Startup Scorecard

How do you know whether a product idea is going to succeed if you build it and take it to market?  If you’ve ever been part of a startup, or if your organization has launched a new products, you know how precarious the effort can be. Sure, there is Lean methodology for discovering product-market fit, […]

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Business Model Arhcetypes

Business Model Archetypes

The purpose of a business model is to concisely describe the function of your business within the overall market landscape. This includes details such as business inputs and dependencies, target customer base and the value being created on behalf of those customers. By using such a conceptual construct for evaluating a business, strategists are able […]

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risk-board-game

What would you do as a Product Manager on Google+?

My real gripe with the Product Vision behind Google+ is… it doesn’t appear to have one. Forget the criticisms of Google+ tactics – instead let’s take a look at their strategy and get constructive. In order to make this worthwhile, we first have to reverse engineer what the goal of Google+ might be. I don’t […]

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