Tag Archives | Skills

A product manager's toolkit in any industry - paper prototypes, iphone for note -taking,, and post-it notes.

Becoming an Industry-Agnostic Product Manager

General Skills As a product manager, you are at the epicentre of the wider product team, the glue holding all the pieces together. What I’ve realised in my years of managing product across multiple sectors is that this role does not deviate or change significantly, regardless of industry, whatever product you produce, or for whatever […]

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Anne-Lise Waal discusses the essential anatomy of a product manager at ProductTank Oslo

Anatomy of a Product Manager

Anne-Lise Waal strips us product managers down to our skivvies! As the Managing Director of Attensi and former Director of Funcom, she knows a thing or two about the business savvy skills that product managers need to manage the commercial needs of your product. Be metrics driven—but make smart metrics Live and breathe your metrics […]

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Federico Selmi speaking at ProductTank London

Overcoming the Product Management and UX Overlap

Federico Selmi started his career as designer and now specialises in product management, customer validation and user centric design. Having worked at companies such as Education First, Shopa and Mindshapes, Federico has got a lot of experience with implementing best practices around lean customer development. In this warm and insightful talk from at ProductTank London […]

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The importance of hiring product developers

The Importance of Hiring Product Developers

Take a look at the job offers for technical people that are out there right now. Senior Javascript Expert, Junior Django Backend Developer, Full-Stack Python/JS Developer… It’s the same pattern over and over. An optional “seniority” adjective, a fancy technology name plus the “Developer” or “Expert” word appended at the end. I think we’re doing […]

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Optimus Prime - Transformer and Leader, and metaphor for product leadership

Transformers: Understanding Product Leadership

We are confused and speechless (in the literal sense) when it comes to leadership. Or shall I say management? After all, we generally call ourselves “product managers”, not “product leaders”. Maybe “product directors”? Or “product owners” who need to lead laterally, as they don’t really have the power to call the shots (contrary to those […]

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product manager design tools

4 Design Skills Every Product Manager Should Have

The importance of design is a common refrain these days in the tech industry — to the point of almost being a cliche. Whether in the consumer (Airbnb, Uber, Dropbox) or enterprise (Slack) space, examples abound of companies creating immense value through great design. It’s no wonder that for the first time ever, over half […]

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narrative

The Importance Of Narrative

Mid last year, Janna, my co-founder at ProdPad, and I were having trouble understanding where ProdPad was taking us, so we sat down and came up with a narrative and storyboards for our product. Having this narrative for ProdPad has helped immensely and I only wish we had written it down earlier. Product managers need […]

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Product-Marketing-Management

Moving From Product Management Into Product Strategy

I’ve worked as a product manager since 2005. My first role was part of the core product team at BSkyB in strategic product development.  We were product owners of the concept through to delivery to market of all the new set-top boxes and in-home consumer devices such as routers and wireless bridges, as well as […]

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metric_chart

Everything a product manager needs to know about analytics

Everyone knows analytics are important for product managers. But, like lots of things everyone knows, not everyone knows why they are important and in the case of analytics even necessarily what they are. This post is going to look at: What exactly are analytics? Concepts of analytics Implementing analytics Measuring analytics Reporting analytics Analytics and […]

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