LATEST POSTS

Why Writers Should Manage Your Tech Projects

BY Adam Ghahramani on July 21, 2016

  Product managers usually begin their career by doing something else. Interview a dozen candidates to tend to your tech product and you’ll meet former coders, UX designers and marketers. You won’t meet a single writer, and that’s a glaring omission because I think writers make killer product managers. Let me count the ways… Reason […]

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Product Requirement Documents Must Die

BY Martin Eriksson on March 29, 2016

I’ve been doing product management for a long time, and I remember very well what it was like to work on Product Requirement Documents (aka PRDs, Market Requirements, Business Requirements, Functional Specs, and more). But the last one I wrote was in 2005, and it’s not because they’re a lot of work (and they are) […]

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