Tag Archives | ProductTank

Video: Building up your Product Team’s Immune System

We’ve all been there: the “infections” that product teams are subjected to, slowly wearing away the team’s performance. To counter this you need to build an immune system for your product team so they can fight off the infections, be healthy, and work together to build great products. How? Mairead O’Connor (@maireadoconnor) provides pointers for […]

Continue Reading · 0

Product Management at SXSW

A couple weeks ago, the MTP team headed out to Austin for the SXSW festival.  This was our third year running, and held a great ProductTank Drinks @ SXSW event, taking over the patio bar of Little Woodrow’s on the popular 6th street downtown. Once again, the sun (just barely) came out for ProductTank, and […]

Continue Reading · 0

Video: Lean, Fast Feedback and Leopard Print

Challenging your assumptions can pay off. This is what UK retailer Marks & Spencer (M&S) discovered when they created a digital lab and started applying Lean Startup techniques to their products. At ProductTank February, Hemal Kuntawala (@hemalkuntawala) talked us through some of the specific insights and assumptions they wanted to challenge.  Each assumption is met with a […]

Continue Reading · 0

Video: Easy A/B Testing F**k-Ups

Your tests suck.  There, we said it.  Or at least Conversion Rate Optimisation (CRO) expert Craig Sullivan (@OptimiseOrDie) thinks so.  He’s made just about every mistake in the book with his own tests, and has seen others fall in the same traps over and over. At ProductTank February, Craig gave us a detailed and practical […]

Continue Reading · 0

Video: Mobile Product Design for the Real World

Building for the mobile era today is akin to the early television era.  We’re right at the beginning and we’re just starting to see the effects of the mobile revolution.  Think, the first real mobile app store is only 6 years old. Runar Reistrup (@runarreistrup), CEO at Depop, was building for mobile years prior, when there […]

Continue Reading · 0

Video: The Coolest Job in the World

Imagine being just like James Bond. When 007 walks into an exclusive bar, the barman recognises him and pours his vodka martini (shaken not stirred, of course). You don’t see Bond having to pull out his wallet to pay, he is automatically extended credit.  At ProductTank January, Yuval Samet (@yuvalsamet) of Klarna talks about how they […]

Continue Reading · 0

Video: Stripe uses Product as a Competitive Advantage

How can an API for payments, admittedly not the most alluring of products, still garner so much love from its users? Andy Young (@andyy) asked the same question at ProductTank January. Andy works on UK things at Stripe, a company in the payments space that just yesterday got funded with a valuation of $1.75B, talked […]

Continue Reading · 3

Product Management in Online Payments

We kicked off 2014 with January’s ProductTank London on product management in online payments.  An eager crowd mixing first-timers and regular attendees awaited our two guest speakers, Andy Young (@andyy) from Stripe and Yuval Samet (@yuvalsamet) from Klarna. Product as a Competitive Advantage First up was Andy Young (@andyy), who is responsible for “UK things” […]

Continue Reading · 2

Video: How to love A/B and Multivariate Testing

Running a multivariate test or even a simple AB test can be daunting. With each variation, there are additional tests to be run and measured, and it can all get overwhelming very quickly.  At ProductTank October, Alex Smith, the Site Development Manager at Charles Tyrwhitt, showed us what he measured and why, and talked about […]

Continue Reading · 1

Video: Using Data & Insight in Developing New Products

Taking an idea from crazy pub conversations to launch can be a daunting and difficult process. At ProductTank October, Jo Binding, the former General Manager of Strategy & Product Development at BT Sport made a case for using analytics effectively every step of the way. Jo covered off the analytics that were involved in the […]

Continue Reading · 1