Tag Archives | ProductTank

Andrew Harder at ProductTank

Finding Product Opportunities with User Research

In this ProductTank talk, Andrew Harder talked about common problems that product teams face in finding and choosing opportunities to pursue. He illustrated ways that user research can provide a deep understanding of user needs and help keep product discovery on track by knowing what questions you can and can’t ask of users, as well […]

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Michelle Lotia

10 Tips for Getting UX Research Off the Ground

Michelle Lotia joined us at ProductTank to share her top 10 tips for getting started with UX research, based on her experience building the User Research function at Notonthehighstreet.com from the ground up. While building the function itself, she was also working to educate the organisation about the process, value and collaboration possibilities that having […]

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Adrian Howard

Video: Lean Personas by Adrian Howard

How do you get everybody in your company to understand your customers — especially if you’re not 100% certain yourself? You ‘got out of the building’ and you’ve talked to your customers, but how do you communicate and build on what you’ve learned when you get back? Traditionally this meant a lot of up front […]

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Dr Dan Lockton at ProductTank London MArch 2015

Video: ‘Understanding Understanding’ in Design for Behavioural Change

In March, ProductTank focused on the role of psychology in developing and managing products. In this video Dr Dan Lockton, a visiting research tutor in Innovation Design Engineering at the Royal College of Art, discusses the importance of ‘understanding understanding’ in design for behaviour change. The video covers how emotion can influence behaviour change – from black number […]

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Rosemary-King-January-Product-Tank

Video: Getting the Most from Your User Research

User Research Throughout the Product Lifecycle was the theme of January’s ProductTank. This video shares Rosemary King’s talk on getting the most out of your user research and interviews, and how to overcome common mistakes. A Product Manager at Pivotal Labs, Rosemary highlights a number of what she calls “user research anti patterns” to highlight […]

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Max Gadney speaking at ProductTank

Video: The Reality of Bringing Services into Existence

“Every product is a service waiting to happen” was the theme of ProductTank in October. This video shares Max Gadney’s talk on the reality of bringing services into existence. Max Gadney is the leader of After The Flood, a data design agency developing strategy and services and creating digital products and film. Prior to this, […]

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Tim Johns speaking at ProductTank, October 2014

Video: Turning Commoditised Products into Value-adding Services

This video captures Tim John’s talk from October’s ProductTank, which was about “Every product is a service waiting to happen” Tim Johns is a product manager for Hive – British Gas’ corporate start-up. He has been responsible for the development of the Hive Active Heating service, launched in October last year. Prior to his current […]

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ProductTank Stockholm August

ProductTank Stockholm – Creating drive in product development

ProductTank Sthlm August was all about “Creating drive in product development”.  It featured three great speakers: Siavash Ghorbani (@siavashq), CTO & Co Founder of Tictail, talked about Building a Product Driven Organisation: “I’m planning to talk about the different phases we as an organisation went through as we grew from 4 to 30 over the past two years […]

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Alec Cochrane talks at ProductTank London

Video: Analytics for Non-Retail Environments

Alec Cochrane joined ProductTank London’s August meetup to review practical examples of using analytics in non-retail environments. Alec, Digital Analytics consultant at When Can I Stop, has worked in analytics for 10 years on both the client and agency side in a number of different industries. In this video, Alec (@whencanistop) shares case studies from his career to show how […]

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Matthew Curry talks at ProductTank London

Video: Making Data Actionable

ProductTank London’s August meetup focused on analytics and decision making in product management. Matthew Curry, Director of e-Commerce at Lovehoney, shared his experiences of making data actionable. Matthew (@mattycurry) discusses how Lovehoney focuses on the behaviours behind KPIs and metrics. In this video, he aims to save companies from the paralysis that ensues after trawling through […]

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