Tag Archives | ProductTank

Dr Dan Lockton at ProductTank London MArch 2015

Video: ‘Understanding Understanding’ in Design for Behavioural Change

In March, ProductTank focused on the role of psychology in developing and managing products. In this video Dr Dan Lockton, a visiting research tutor in Innovation Design Engineering at the Royal College of Art, discusses the importance of ‘understanding understanding’ in design for behaviour change. The video covers how emotion can influence behaviour change – from black number […]

Continue Reading · 0

Video: Getting the Most from Your User Research

User Research Throughout the Product Lifecycle was the theme of January’s ProductTank. This video shares Rosemary King’s talk on getting the most out of your user research and interviews, and how to overcome common mistakes. A Product Manager at Pivotal Labs, Rosemary highlights a number of what she calls “user research anti patterns” to highlight […]

Continue Reading · 0
Max Gadney speaking at ProductTank

Video: The Reality of Bringing Services into Existence

“Every product is a service waiting to happen” was the theme of ProductTank in October. This video shares Max Gadney’s talk on the reality of bringing services into existence. Max Gadney is the leader of After The Flood, a data design agency developing strategy and services and creating digital products and film. Prior to this, […]

Continue Reading · 0
Tim Johns speaking at ProductTank, October 2014

Video: Turning Commoditised Products into Value-adding Services

This video captures Tim John’s talk from October’s ProductTank, which was about “Every product is a service waiting to happen” Tim Johns is a product manager for Hive – British Gas’ corporate start-up. He has been responsible for the development of the Hive Active Heating service, launched in October last year. Prior to his current […]

Continue Reading · 0
ProductTank Stockholm August

ProductTank Stockholm – Creating drive in product development

ProductTank Sthlm August was all about “Creating drive in product development”.  It featured three great speakers: Siavash Ghorbani (@siavashq), CTO & Co Founder of Tictail, talked about Building a Product Driven Organisation: “I’m planning to talk about the different phases we as an organisation went through as we grew from 4 to 30 over the past two years […]

Continue Reading · 0
Alec Cochrane talks at ProductTank London

Video: Analytics for Non-Retail Environments

Alec Cochrane joined ProductTank London’s August meetup to review practical examples of using analytics in non-retail environments. Alec, Digital Analytics consultant at When Can I Stop, has worked in analytics for 10 years on both the client and agency side in a number of different industries. In this video, Alec (@whencanistop) shares case studies from his career to show how […]

Continue Reading · 0
Matthew Curry talks at ProductTank London

Video: Making Data Actionable

ProductTank London’s August meetup focused on analytics and decision making in product management. Matthew Curry, Director of e-Commerce at Lovehoney, shared his experiences of making data actionable. Matthew (@mattycurry) discusses how Lovehoney focuses on the behaviours behind KPIs and metrics. In this video, he aims to save companies from the paralysis that ensues after trawling through […]

Continue Reading · 0
Craig Strong

Video: Changing a Global Product Culture

Craig Strong joined us at ProductTank July to talk about how to change a corporate culture and mindset, based on his experience at Pearson as Director of Product Lifecycle Adoption. In this video, Craig (@craigstrong) shares his knowledge on how to create a cultural shift and get stakeholders to buy into change. Craig talks us […]

Continue Reading · 0
Derek Morrison speaking at ProductTank

Video: Pursuit of Product Happiness

Derek Morrison,  Group Product Manager at Tesco,  has been part of the ProductTank community since 2010. He joined us for London’s ProductTank July to talk about what you can do to enable change within your company. Derek focuses on people, place and process when making a change. In this video, Derek (@allaboutproduct) uses examples from Reed Business, […]

Continue Reading · 0
Sally Foote

Video: Product at the Heart of Change

July’s ProductTank London focused on change management. Sally Foote, founder of product development consultancy firm FEB Digital, joined us to discuss the impact of a big product pivot on an organisation as a whole. In this video, Sally (@sallyfoote) shares her own experiences whilst working with The Times Online with a captivated audience. She talks about how a clear product vision helps to get […]

Continue Reading · 0