Tag Archives | product planning

product requirements 2

Product Requirements: Using a Written or Visual Framework

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. It’s a change in approach that’s driven by demands for more agility […]

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Rollercoaster

Building a Product Startup Within an Agency

Every product comes with a tumultuous ‘origin story’. Ours is still unfolding, but I’ve been reflecting on what building a product business within a service agency has brought to the tale. We decided, about 18 months ago, that our consultancy business model, though growing and successful, could benefit from diversification — specifically, from creating something with tangible intellectual property. Six […]

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When was the Last Time you Talked to Your Customers?

  I love asking people this question. It is quite a shocker that most people can’t really answer it. Everyone talks and writes about the importance of customer development, but companies still don’t spend enough time really talking to their customers. It’s a bit like data: you won’t find a single founder who doesn’t say: […]

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bookmakers

Get Your Team Experimenting More by Using One Little Word…

For me, as for many, the idea of applying a scientific approach (experiments, hypothesis, etc) to product management came from Eric Ries in Lean Startup.  In many ways, the concept was a game changer in how to approach validating product ideas and getting to product market fit. Over the last few years, the idea of using hypotheses […]

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Disorganised

Managing – not Just Maintaining – a Product Backlog

Or Three Ways Product Owners can Stay on top of Scrum 2016 was a big year for the Justinmind product development team. We shipped a new feature every month or so, tackled bug fixes and upgraded the usability of our software (an interactive prototyping tool). With hindsight it was exciting, but such intense activity presents […]

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missing deadline

How to fix Runaway Project Timelines

We’ve all been there: two months into a two-week project and the end still isn’t anywhere in sight. Sometimes a good project goes bad, you learn your lesson, and move on. But sometimes the issue is deeper than that, and it’s not a one-off fluke, but an institutional issue that keeps repeating itself. It’s so […]

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frankenstein-lab

Why Your Product Must Stand for Something

Christian Rudder, co-founder of dating site OkCupid, has learned a lot about online dating behaviour. As a data scientist, he’s also been in the unique position of being able to observe how people behave in the dating world when no one is watching them. The insights in his book Dataclysm are fascinating, the one that […]

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Superpower

Three Superpowers of a Product Manager

As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders. While there are a large number of tools which claim to help you to create value, for me, quite frankly, it boils down to only a few secret weapons […]

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