Tag Archives | Product Marketing

Osama Hanif talks about the life of a product manager

The life of a Product Manager – Learning by Doing

Osama Hanif (Digital Solutions Manager at Telenor) launched the first digital agency in Lahore and went on to join Telenor Digital. Last summer he and a brand new team were challenged by Telenor to tackle smartphone users, especially in Asia, who don’t use data because of a fear of large unexpected bills. Osama’s talk is […]

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Rodrigo Madanes explains product market fit at ProductTank London

Searching for Product/Market Fit

Rodrigo Madanes has got 25 years of experience designing and developing successful web and mobile products at companies such as Skype and eBay. Rodrigo will talk about exploring product/market Fit, sharing his lessons learned about first focusing on the needs of a specific user segment. Rodrigo dives into what it means to find product/market fit, some […]

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good-enough-solution

The Tyranny of ‘Good Enough’

One of the most frustrating experiences in my career was caused by Microsoft Excel. Unlike the thousands of other people who can say that, I wasn’t even using Excel at the time. I was testing a prototype of a personal finance management app with a user who was already a habitual budgeter. They were delighted […]

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Tara Hunt at Mind the Product 2013

Video: Your product doesn’t sell itself

What are the elements of a successful product? It’s never one thing but in addition to building an awesome product, it’s also about external factors (like market maturity, demand, etc) and of course marketing. It’s never just “build it, and they will come” but about achieving the right fit between all three. Skeptical? Over 450,000 […]

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