LATEST POSTS

The Move From Product to a Service Mindset

BY Andy Budd on May 26, 2017

In 1999, the economist Joseph Pine wrote a prophetic book which outlined a fundamental change in the way we live our lives. He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. The barriers, tariffs and specialist […]

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Product Marketing at Stack Overflow - Alexa Scordato

BY Tremis Skeete on May 3, 2017

Alexa Scordato is the VP of marketing at Stack Overflow. Her company is an online community for programmers, and one of the tops sites in the world. They see over 45 million visitors per month, seven visits per visitor every month, and each visit lasts about six minutes. The main focus of the site is […]

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Made With the Finest Rainbows: Was Starbucks' Unicorn Frappuccino a Success?

BY Jenny Wanger on May 2, 2017

Glitter and sparkles swept America by storm the other weekend! Or at least some coffee shops, as Starbucks released its limited edition Unicorn Frappuccino (UF). People were sipping on blue and pink concoctions all over the place, and everyone had an opinion. Not everyone liked it — the top posts on Instagram with #tastesdisgusting were […]

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The life of a Product Manager - Learning by Doing

BY Jess Lane on February 21, 2017

Osama Hanif (Digital Solutions Manager at Telenor) launched the first digital agency in Lahore and went on to join Telenor Digital. Last summer he and a brand new team were challenged by Telenor to tackle smartphone users, especially in Asia, who don’t use data because of a fear of large unexpected bills. Osama’s talk is […]

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The Importance of Listening to Your Customers by David Cancel

BY Martin Eriksson on December 2, 2016

Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to their customers and when they don’t. Listening to your customers is “one of things we always talk about but few people […]

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Searching for Product/Market Fit

BY Chris Massey on June 7, 2016

Rodrigo Madanes has got 25 years of experience designing and developing successful web and mobile products at companies such as Skype and eBay. Rodrigo will talk about exploring product/market Fit, sharing his lessons learned about first focusing on the needs of a specific user segment. Rodrigo dives into what it means to find product/market fit, some […]

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5 Essential Elements of Perfect Product Messaging

BY Elisabeth Cullivan Thomas on October 7, 2015

One of the first things that I think about when launching a new product or service is how do we get people to notice? How do we get people to come? Just because you offer something wonderful and that you are passionate about does not mean you will instantly attract customers. Building a marketing message […]

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The Tyranny of 'Good Enough'

BY Kat Matfield on July 22, 2015

One of the most frustrating experiences in my career was caused by Microsoft Excel. Unlike the thousands of other people who can say that, I wasn’t even using Excel at the time. I was testing a prototype of a personal finance management app with a user who was already a habitual budgeter. They were delighted […]

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Video: Your product doesn't sell itself

BY Martin Eriksson on March 10, 2014

What are the elements of a successful product? It’s never one thing but in addition to building an awesome product, it’s also about external factors (like market maturity, demand, etc) and of course marketing. It’s never just “build it, and they will come” but about achieving the right fit between all three. Skeptical? Over 450,000 […]

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