LATEST POSTS

A Day in the Life of a Product Manager

BY Susanna Paevali on June 7, 2017

This is the introductory piece to a series of interviews with product managers. I am on a quest to find out what different product managers do, how their role compares to product management theory, what their daily struggles are, and how I can become a great product manager myself. Why am I doing this? I want to become […]

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Keeping Your Stakeholder Relationships in CREDiT

BY julia whitney on May 19, 2017

Stakeholder management is one of the biggest factors in your success in product management. At the same time product managers frequently tell me that it’s one of their biggest challenges. The most powerful foundation for managing stakeholders is building strong, positive relationships with them. To help think about what this means in practice, I’ve developed […]

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Building a Realistic Revenue Projection for a New Product

BY Christian Bonilla on May 10, 2017

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it. You’re ready to roll, and then you’re asked, […]

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Why Product Managers Should Learn to Code

BY Adam Oskwarek on May 5, 2017

Building products is amazing. You take an idea – sometimes big, sometimes small – and with your team you make it real. Or at least you make a version of it come to life and then send it out into the world. Every day I find this creatively inspiring. To craft a product from scratch […]

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Top Tips for Negotiating With Stakeholders

BY Edward Scotcher on April 28, 2017

Product managers are meant to be many things – visionaries, decision makers, leaders and much more. But what about negotiators? Negotiation is rarely mentioned outside an interview for a product manager – yet, in reality, being a product manager is a role that demands good political judgement. It’s all about setting and managing expectations. Here […]

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Product Requirements: Using a Written or Visual Framework

BY Joseph Aamidor on April 27, 2017

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. It’s a change in approach that’s driven by demands for more agility […]

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When Hollywood Meets Silicon Valley: Why Big Media Needs Product Management

BY Mike Berkley on April 25, 2017

The role of product management is becoming more and more important inside media companies. The reason is twofold: media companies increasingly need a direct relationship with their audiences through new digital products, and they need to transform their cultures to adapt more quickly to the changing world around them. Over the last decade I’ve had […]

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What it Takes to Speak at Mind the Product

BY Martin Eriksson on April 18, 2017

As the curator of the world’s two largest product conferences, I get approached all the time about getting on the #mtpcon stage. We only have so many speaking slots each year, and we review hundreds – if not thousands – of talks in the course of making our selection. In the interest of transparency, I […]

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When was the Last Time you Talked to Your Customers?

BY Nikky Hofland on April 13, 2017

  I love asking people this question. It is quite a shocker that most people can’t really answer it. Everyone talks and writes about the importance of customer development, but companies still don’t spend enough time really talking to their customers. It’s a bit like data: you won’t find a single founder who doesn’t say: […]

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Be in a Band, not an Orchestra: how to Grow an Agile Product Team

BY Matt Walton on April 3, 2017

Some years ago, I wrote a blog post noting that small teams are more creative and productive than big teams. I suggested that this might be because, like a band, they were self organising, communicated easily and informally and had autonomy over what they played. Band vs Orchestra I contrasted this to an orchestra, which […]

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