Tag Archives | Product Management

(Image courtesy of Digital Wave / Redweb)

Build Strong Product Teams by Hiring Graduates

Last October I took part in Digital Wave, a conference in Bournemouth that brings together over 1,000 young people between the ages of 14 and 19 to learn about the opportunities offered by a career in the technology sector. I attended the conference to represent product.careers, a project I launched last year to raise awareness […]

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Measuring KPIs for a Platform vs a Revenue-Generating Product

There are some important differences between managing a solutions vs a platform product, in terms of providing product value (I wrote about becoming a platform Product Manager recently for Mind the Product). One of the key differences is how you determine and track valuable key performance indicators (KPIs). What are KPIs and how do you […]

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6 - 3.2 Lifecycle Framework (2 col)

Why you Need a Product Analytics Playbook

When it comes to successfully implementing a data-informed approach to product analytics, it’s easy to find lists of tips and tactics. It’s much harder to put together a strategy you can return to time and again. Every product is different, of course. There’s not a one-size-fits-all approach. But we do have common methodologies for framing […]

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dubai skyline

Innovation: Best Practice for Product Leaders

In a world where the pace of change is constantly increasing and becoming more complex, can you really afford to stay still? Living and working in the United Arab Emirates, with its blindingly rich cities and unbelievably luxe lifestyles, I see that the value of innovation is obvious. After all, how does this crazy-wealthy region […]

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amber mosquito

Pros and Cons of Market Research Tactics

When it comes to capturing the public’s imagination, few works of fiction have ever done it as well as the movie Jurassic Park did almost 25 years ago – I couldn’t believe it’s been that long either. The special effects were insane for the time, but even more amazing was how the way they resurrected […]

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Finding Inspiration for Customer Journey Mapping

Customer journey mapping (CJM) is an underestimated marketing tool. Because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop. But sometimes, you need to create a customer journey map to […]

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flawless diamond

The Stigma of a Perfect Product

Has anyone ever really created the perfect piece of software? I’d venture that the answer is a resounding “No!” Every product has its flaws, whether in user experience, feature set, bugs, or technical debt. And I think we all know and accept that. Most product leaders are realists. Perfect to a product manager usually means […]

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Nathan Snyder talks about cognitive science in product management at ProductTank NYC

Organisation Design & Cognitive Science in Product Development.

Nathan Snyder is co-founder at Nature of Work, a New York based Work Design Studio using organisational development tools blended with cognitive science to help make work more satisfying and fulfilling for all employees. In this talk for Product Leaders, Nathan tells how even large and complex legacy companies can make strategy personal to all […]

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