Tag Archives | Product Management

Why Your Roadmap Should Be Flexible

I talk to a shocking number of Product Managers on a regular basis who are exasperated at their company’s approach to roadmapping. Some companies refuse outright to have a roadmap, instead opting to put to paper only what they can commit to in the next few sprints – ie. a release plan or project plan. […]

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Be user centered, not user led

There’s a common misconception out there that user centered design means being led by the user. The clearest example is the oft-repeated fallacy that Apple isn’t a user centered organization because they never ask users what they want. In some instances, being user centered means ignoring or even going against explicit user wishes in order […]

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Alex Jones

Video: The Future is not an Internet-Connected Egg Box

The recent trends, of everything becoming connected, show no signs of letting up. By 2020, predictions state that over 50 billion items will be Internet-connected, from lightbulbs to plugs to fridges. Even yoga mats, argued Alex Jones, a business design consultant at Fjord, at the ProductTank November event – as a rule of thumb, all […]

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Video: Using Data & Insight in Developing New Products

Taking an idea from crazy pub conversations to launch can be a daunting and difficult process. At ProductTank October, Jo Binding, the former General Manager of Strategy & Product Development at BT Sport made a case for using analytics effectively every step of the way. Jo covered off the analytics that were involved in the […]

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The World is a Product

People think about what they do and the world around them being as about a process or a project. Both in everyday life and in business. And this is a problem that to my great surprise few people are talking about or trying to solve. I’ll try to convince you why product thinking is usually […]

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Getting Value From Customer Testing

A customer testing group can provide value in a variety of situations, ranging from a gut-check to getting long term deep insight. Here’s a guide on how user testing and consultation, alongside a tiered approach to segmenting your customers, can add value to your role as a product manager. Continuous User Testing & Consultation When […]

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Validate or Die: Using Validation to Build the Right Product

As product managers and entrepreneurs, we know the importance of validating an idea before committing to getting it built. However, validation is easier said than done. In fact, it’s possibly one of the hardest things you will ever do in your product life cycle, otherwise products and startups wouldn’t have the abysmal 90%+ failure rate […]

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Succeed as an Executive Product Manager

Five Ways of Becoming a Respected Product Leader in the C-Suite

Modern product management is a relatively young discipline.  There remains a lot of room for a final definition of what product management is and how it can be best organized. At the same time, it is necessary to stake a claim as quickly as possible. Firstly, the career path for product managers needs properly establishing. Secondly, […]

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The Importance Of Narrative

Mid last year, Janna, my co-founder at ProdPad, and I were having trouble understanding where ProdPad was taking us, so we sat down and came up with a narrative and storyboards for our product. Having this narrative for ProdPad has helped immensely and I only wish we had written it down earlier. Product managers need […]

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