Tag Archives | Product Management

dan-olsen

Oprah versus Spock: Advice from Dan Olsen and The Lean Product Playbook

“Product/Market Fit” is a concept that every start-up founder knows is important, but many have trouble achieving or even defining. In The Lean Product Playbook, author Dan Olsen details a six-step process to achieving product/market fit: Determine your target customer Identify underserved customer needs Define your value proposition Specify your MVP feature set Create your […]

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my-underwear-home-arosic

Making My Underwear an accessible product

This is a story about My Underwear. Not my underwear —  but “My Underwear” — the mobile game for children from my old game studio. More importantly, it’s about the hard work of building accessible products, about finding and fuelling previously unreachable audiences (niche markets on the internet), and ultimately about creating joy for people using our products […]

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tristan-kromer

Lean experiments: Tristan Kromer on better product process

I spoke to Lean Startup coach Tristan Kromer at Lean Startup Week earlier this month, where he presented a workshop about a “lean experiments toolbox”. Lean Startup Week is a conference for teams and leaders interested in applying a Lean Startup methodology to their product and Tristan helped to organise the Lean Unconference that kicked off […]

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innovation

Change or die: what big business can learn from start-ups about internal innovation

What’s the single key advantage that start-ups consistently hold over big businesses? One which allows them to move faster, and change course quicker than large corporations? It isn’t talent or creativity, and it’s certainly not resources. Start-up nimbleness comes from employee empowerment – a culture where people at all levels of the organization feel free […]

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keyboard

Handling requests for new features in a successful product

If you have a successful product and your users ask for new features that really make sense, then you’re in an enviable position.  However, the way in which you choose handle these requests can play a big role in the product’s future success or failure.  In my experience there are several alternatives worth considering: Do […]

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price-segmentation

When the price is right: managing price segmentation

Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer’s willingness to pay and does its best to charge as close to that as possible. Of course, there is no […]

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