LATEST POSTS

Stepping up Your A/B Tests

BY Kevin Shanahan on July 18, 2017

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak, looking at each step of the A/B testing cycle in turn. When […]

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Enter The Matrix - Lean Prioritisation

BY Andy Wicks on July 17, 2017

Prioritisation is a necessary evil of every product development lifecycle. Deciding what to build, where to focus limited resources and what customer segments to target are questions that face every organisation on a daily basis. With this being the case, why do companies prioritise so badly? Prioritisation is one of the most critical aspects of product […]

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Using Outsourcing to Launch and Scale Your Product Faster

BY Victor Purolnik on July 10, 2017

Let’s establish this right upfront: nothing beats a well-managed full-time in-house team of local developers. So why would you want to outsource anything? Doesn’t outsourcing come with a lot of headaches just for a bit of saving? As with anything complex, it depends. Outsourcing: Why and When? Are there enough skilled developers at your location? […]

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Hiring a Product Manager: A Little Clarity Goes a Long way

BY Taj Moore on July 4, 2017

I was invited to appear before an audience of tech recruiters for a panel called: “Everything you’ve ever wanted to know from a technologist, but were too shy to ask.” I realized I needed a good way to explain what it had taken me a while to see in the world of product management.   […]

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Using Analytics to Raise Prices and win new Customers

BY Kieran Kilbride-Singh on July 3, 2017

In my experience, to succeed at data-informed product management you need to master “double-think” and be comfortable with two conflicting statements: “Be data-driven” and “don’t trust your data”. Blindly following data can lead to some bad things. Analytics products aren’t perfect – sometimes data capture gets messed up, and slight changes to code can cause […]

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Planning Your Prototype With a Customer Journey Map

BY Lewis Nyman on June 26, 2017

“A prototype is worth a thousand mock-ups,” as the saying goes. By definition a prototype is interactive. At the start of a project, it can be helpful if you create rough prototypes without too much detail. Doing this allows you to have high-level conversations over the direction of the user’s journey, rather than get distracted by specific visuals or […]

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How bad Ideas get on the Roadmap

BY Christian Bonilla on June 19, 2017

Assimilating new hires can take a big bite out of your schedule, but it’s a process I’ve always enjoyed, despite this. Having a captive audience eager to learn about the product is red meat to me. The only part of it that ever made me cringe was when a question about the product roadmap caught me […]

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Remember HiPPOs are Humans too...

BY James Gadsby Peet on June 13, 2017

At every tech or product management talk I go to   there is invariably a slide about HiPPOs  – standing for the “Highest Paid Person’s Opinions”. It’s a term used to describe a senior member of the organisation who is not attached to the delivery team full time, and who is expressing a perspective that the […]

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A Day in the Life of a Product Manager

BY Susanna Paevali on June 7, 2017

This is the introductory piece to a series of interviews with product managers. I am on a quest to find out what different product managers do, how their role compares to product management theory, what their daily struggles are, and how I can become a great product manager myself. Why am I doing this? I want to become […]

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Applying Product Principles to Guide Better Product Decisions

BY Nir Gazit on June 5, 2017

Like a sailor who navigates a path through stormy seas, a product manager needs to navigate their product through the needs of customers, business partners, and stakeholders while following the product vision (the end state for what the product will deliver in the future). This includes making numerous product decisions in a consistent and coherent […]

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