Tag Archives | product management role

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A Product Manager’s Guide to Strong Team Communication

Product managers and their more recent Agile brethren, product owners, hold one of the most demanding positions in an organisation. As the crucial nexus in the product development framework, their plate is all too often full with business demands, technical requirements, and marketing concerns. Product management in this context can feel like chaos, the type […]

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Superpower

Three Superpowers of a Product Manager

As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders. While there are a large number of tools which claim to help you to create value, for me, quite frankly, it boils down to only a few secret weapons […]

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Changing Lanes – Becoming a Platform Product Manager

I’m a product manager for a content management system that runs some of the most-visited websites in the world. Our team reports to the CTO, and we sit within the engineering arm of the organization. Prior to this I’d had a year’s product experience at a customer-facing SaaS company and naively I believed I could copy-paste […]

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Product launch: a gated approach to customer testing

When you launch a product, you rarely ever run just a single customer test of the capabilities and features – it tends to be a series of tests that follow each other (much like Stage-Gate for the development of new products). This “gated” approach allows you to balance the risks of widening your audience against […]

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What’s the toughest part of your job?

The product management job has no shortage of challenges, tactical or strategic. There are the ones you sign up for: validating problems in the market, identifying a differentiated value proposition, defining the roadmap, shepherding feature development. For most of us, those things are synonymous with the job itself. Then there are the challenges we don’t […]

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