LATEST POSTS

Josh Elman - Launching a Rocketship off Someone Else's Back

BY Josh Elman on June 2, 2017

Every early-stage consumer startup spends most of its energy figuring out how to grow something really small to something really big. It is hard gain momentum from a standing start, so a lot of people look for distribution on top of another established platform, like Facebook, Instagram or Twitter. However, founders often ask whether if […]

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Launching Products - Paul Yokota (ProductTank NYC)

BY Tremis Skeete on March 1, 2017

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Paul started his career at Mixbook as a product manager for Mosaic, a mobile app for creating photobooks. He currently works as a Senior […]

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Searching for Product/Market Fit

BY Chris Massey on June 7, 2016

Rodrigo Madanes has got 25 years of experience designing and developing successful web and mobile products at companies such as Skype and eBay. Rodrigo will talk about exploring product/market Fit, sharing his lessons learned about first focusing on the needs of a specific user segment. Rodrigo dives into what it means to find product/market fit, some […]

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5 Essential Elements of Perfect Product Messaging

BY Elisabeth Cullivan Thomas on October 7, 2015

One of the first things that I think about when launching a new product or service is how do we get people to notice? How do we get people to come? Just because you offer something wonderful and that you are passionate about does not mean you will instantly attract customers. Building a marketing message […]

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How to Avoid a Product Manager's Worst Nightmare – Part 1

BY Daniel Elizalde on August 12, 2015

Imagine that the product you’ve been working on for months or years implodes on its first day of life – a product manager’s worst nightmare. Unfortunately, this story happens too often in the software world. This two-part article covers what you can do to prevent it. […]

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6 Lessons Learned from the Launch of our SaaS Product

BY Sami Linnanvuo on July 31, 2015

This is the third (and final) part in a series of blog posts documenting our path to launching our SaaS product, Screenful. We have now happily launched our product and we’re ready to share the lessons we learned along the way. If you missed them, catch Part 1 and Part 2 of the series. When it came to our […]

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How to prepare for your product launch

BY Sami Linnanvuo on March 23, 2015

This is the second part in the series of blog posts documenting our path to launching a SaaS product. The first part of this series is available here: Part 1 – Launching a B2B SaaS product Now that we’re getting closer to our launch date, we’re busy preparing. For us, that means coding, design work, documentation, and generally […]

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5 Lessons We Learned with Our First Product

BY Jo Sayers on February 17, 2015

We recently built and launched our first product, though it wasn’t without difficulty and a number of lessons learned along the way.  We had to make a few tough decisions and accept a few hard truths, which I’ll share with you today. I’m not saying that what we did was necessarily right, and it would […]

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