Tag Archives | product launch

Paul Yokota on Launching Products

Launching Products – Paul Yokota (ProductTank NYC)

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Paul started his career at Mixbook as a product manager for Mosaic, a mobile app for creating photobooks. He currently works as a Senior […]

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Rodrigo Madanes explains product market fit at ProductTank London

Searching for Product/Market Fit

Rodrigo Madanes has got 25 years of experience designing and developing successful web and mobile products at companies such as Skype and eBay. Rodrigo will talk about exploring product/market Fit, sharing his lessons learned about first focusing on the needs of a specific user segment. Rodrigo dives into what it means to find product/market fit, some […]

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6 Lessons Learned from the Launch of our SaaS Product

This is the third (and final) part in a series of blog posts documenting our path to launching our SaaS product, Screenful. We have now happily launched our product and we’re ready to share the lessons we learned along the way. If you missed them, catch Part 1 and Part 2 of the series. When it came to our […]

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Photo Courtesy of Bert Kaufmann

How to prepare for your product launch

This is the second part in the series of blog posts documenting our path to launching a SaaS product. The first part of this series is available here: Part 1 – Launching a B2B SaaS product Now that we’re getting closer to our launch date, we’re busy preparing. For us, that means coding, design work, documentation, and generally […]

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5 Lessons We Learned with Our First Product

We recently built and launched our first product, though it wasn’t without difficulty and a number of lessons learned along the way.  We had to make a few tough decisions and accept a few hard truths, which I’ll share with you today. I’m not saying that what we did was necessarily right, and it would […]

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