LATEST POSTS

Product Development: Turning Months Into Weeks

BY James Doyle on July 11, 2017

How quickly your definition of “ambitious” can change. Five years ago getting a dog, starting a web company, working on huge projects here at Invoke all would have seemed hugely ambitious to me, but I’ve done them all. Building an effective real-time chat that syncs perfectly between consumers and supports e-commerce would have been ambitious […]

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The Cosmic Background Radiation of the Internet

BY Rik Higham on May 8, 2017

Fourteen billion years ago the universe was immensely hot, dense plasma. Then, as the universe expanded after the Big Bang, the gases within it cooled. When these gases reached a temperature of around 2,700°C (billions of years before galaxies existed) protons and electrons were able to combine into hydrogen atoms, releasing energy in all directions […]

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Building a Product Startup Within an Agency

BY Kieran Forde on April 19, 2017

Every product comes with a tumultuous ‘origin story’. Ours is still unfolding, but I’ve been reflecting on what building a product business within a service agency has brought to the tale. We decided, about 18 months ago, that our consultancy business model, though growing and successful, could benefit from diversification — specifically, from creating something with tangible intellectual property. Six […]

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When was the Last Time you Talked to Your Customers?

BY Nikky Hofland on April 13, 2017

  I love asking people this question. It is quite a shocker that most people can’t really answer it. Everyone talks and writes about the importance of customer development, but companies still don’t spend enough time really talking to their customers. It’s a bit like data: you won’t find a single founder who doesn’t say: […]

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Is Your Chatbot Artificially Intelligent?

BY Jenny Wanger on April 5, 2017

The chatter at SXSW this year was all about the chatbot. Several sessions and a lot of side conversations were aimed at helping companies understand what chatbots are and how to use them. I got the sense that everyone wants to have one of these in their product right away. But while everyone talked about the […]

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Dual-Track Agile: Why Messy Leads to Innovation

BY Jacob de Lichtenberg on April 4, 2017

What is Dual-Track Agile? Dual-Track Agile is an IT development  methodology where figuring out what to build is as important as the building process. You start with a discovery track to find out if a product idea is good and if it makes sense to build. Successful findings from the discovery track are added to the backlog […]

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Managing - not Just Maintaining - a Product Backlog

BY Victor Conesa on March 16, 2017

Or Three Ways Product Owners can Stay on top of Scrum 2016 was a big year for the Justinmind product development team. We shipped a new feature every month or so, tackled bug fixes and upgraded the usability of our software (an interactive prototyping tool). With hindsight it was exciting, but such intense activity presents […]

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The Power of Bad Product Ideas

BY Chris Massey on March 6, 2017

Steve Portigal challenges product managers to re-think the idea-generation process by inviting in bad ideas. In brain-storming sessions, we frequently see two surges in ideas. The first is where the low hanging fruit is identified. The second surge is where more innovative ideas are frequently found. Welcoming bad ideas can be an effective strategy for […]

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Why you Need a Product Analytics Playbook

BY Spenser Skates on February 16, 2017

When it comes to successfully implementing a data-informed approach to product analytics, it’s easy to find lists of tips and tactics. It’s much harder to put together a strategy you can return to time and again. Every product is different, of course. There’s not a one-size-fits-all approach. But we do have common methodologies for framing […]

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Product Management is About Making Mistakes

BY Gabriel García Fernández on February 14, 2017

Once upon a time, I met a product manager of a company who was leading a freemium model product, with some success. He regularly interviewed users to work out their needs, he gathered and analyzed usage data of the product to extract new requirements, and he defined new features with a high level of detail. […]

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