Tag Archives | Product Design

SiQing Lin shares her experiences with Internationalisation and Localisation at ProductTank London

Internationalisation and Localisation

TUI’s small team in London, have designed and built mobile apps which are used by millions of people around the world. SiQing Lin shares how they’ve achieved success at such scale. Build centrally, deliver locally  Their business in Europe is broken into 4 market clusters, that allows them to do things on the ground how […]

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frankenstein-lab

Why Your Product Must Stand for Something

Christian Rudder, co-founder of dating site OkCupid, has learned a lot about online dating behaviour. As a data scientist, he’s also been in the unique position of being able to observe how people behave in the dating world when no one is watching them. The insights in his book Dataclysm are fascinating, the one that […]

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Davide Scalzo discussed Product Lifecycle Management at ProductTank London

Design Thinking – From Idea to Product

Davide Scalzo, previously Product Director at Yplan, encourages us to use Design Thinking to re-think how we carry an idea from concept, through the development process to launch. By focusing on user empathy, not user research, Design Thinking takes us right back to customer connection and reminds us why we all came here in the […]

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monopoly-money

Value Poker in the Dragons’ Den

Technical and product teams can spend a lot of time estimating the effort involved in a proposed piece of work. But how many of us even bother to write a value on a piece of work? Over time I’ve become fed up with seeing product people managing story backlogs where, at most, they had an effort […]

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Zack Notes discusses the powerful value of customer interviews at ProductTank NYC

From Customer Interview to Business Breakthrough

In this talk at Product Tank NYC, I describe how a class project turned into my first major product build. As head of product management at UncommonGoods, I have used the wish list redesign and its success to demonstrate the value of customer feedback, data analysis, and iterative development. It has since served as the […]

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David Hawdale talks about decision making at ProductTank London

Decision-Making And Desirable Products

David Hawdale is an Experience Architect with a background in experimental psychology and cognitive science. At ProductTank London, David unpacked the science of decision making and suggests that Product Managers can make their products more appealing by designing with the ‘moment of decision’ in mind. System 1 and System 2 What do we know about […]

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Matteo Zanella discusses products that solve complex ecosystem problems at ProductTank SF

Challenges and Approaches to Building Products In Complex Ecosystem

Creating innovative products in complex industries such as healthcare presents unique challenges. For instance the definition of a minimum viable product in such a context is different: you cannot provide a healthcare coverage that works only sometimes, you need to partner with existing players and work with their legacy systems, you need to deeply understand […]

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dan-olsen

Oprah versus Spock: Advice from Dan Olsen and The Lean Product Playbook

“Product/Market Fit” is a concept that every start-up founder knows is important, but many have trouble achieving or even defining. In The Lean Product Playbook, author Dan Olsen details a six-step process to achieving product/market fit: Determine your target customer Identify underserved customer needs Define your value proposition Specify your MVP feature set Create your […]

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Jeremy Toeman explains the power of empathy in product management at ProductTank San Francisco

Level Up Your Product Game Using Empathy

Jeremy Toeman is VP of Product at CNET, the world’s largest and most trusted online source of consumer technology news and reviews. Toeman is responsible for building CNET’s multi-channel products, including web, mobile, OTT and apps. Toeman also runs CNET’s audience development, engagement and social media teams. He has 20 years of experience in the consumer electronics […]

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Tim Harford at Mind the Product

The Unplayable Piano: How Frustration Makes Us Creative

Behavioural Economist and Financial Times columnist Tim Harford gave us a fascinating presentation on why frustration makes us creative, and why we should sometimes embrace the messiness around us at this year’s #mtpcon. Harford began with the story of a 1975 performance by jazz pianist Keith Jarrett at the Cologne Opera House when, as the […]

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