Product Design
LATEST POSTS
SUNDAY REWIND: Five psychological principles of persuasive product design by Nathalie Nahai
This week’s Sunday Rewind is a #mtpcon 2015 talk on the psychological principles of persuasive product design, from psychologist Nathalie Nahai. Read more »
10x Product X Design: Product and research team collaboration by Jane Austin
In this great keynote at #mtpcon London 2023, Jane Austin, Chief Product Officer at Juniver, offers some ways to get product and design teams working together better. Watch the video in full, or read on for highlights from her talk. Read more »
Reflections on building developer-centric products
Why boundaries, protocols, and community are three key pillars for successful adoption of a developer-centric platform Read more »
A case study: how to produce a winning app redesign
A failed redesign is expensive and has a big negative impact on user trust, satisfaction and business metrics. Here’s the story of how product managers at Wallapop turned a scary redesign into one that produced winning results. Read more »
SUNDAY REWIND: Product design in the era of the algorithm by Josh Clark
Machine learning has taken over vast parts of our world, from diagnosing medical conditions to legal queries to beating human players in Go. In this Sunday Rewind, we look back to 2017, when Josh Clark, Founder and Principal of Big Medium, shared how these advancements impact how we design, build, and manage products. Read more »
Learnings from London: What is it like to hold Google in your hand?
This week, we look back to #mtpcon London 2018. Google at the time just moved to making hardware such as Google Home. In this talk, Ivy Ross, Google’s VP of Design for Hardware at the time, led a keynote talk on working out what it felt like when you held Google in your hand. Read more »
The importance of an intrapreneur mindset for product design teams
Intrapreneurs are – in the simplest terms – an internal entrepreneurial force within an organization –– self-motivated, action-oriented problem solvers who thrive when empowered to take the driver’s seat in delivering value to customers, the team, and the company overall. This article explores why it’s important to inherit that mindset in product design teams. Read more »
SUNDAY REWIND: Stop thinking about the user interface
This week’s Sunday Rewind takes us back a few years to an article from Juan Jose Ramirez that unpicks our approach to product design and suggests a design methodology that product managers may find useful to add to their workflow. The author says that most product professionals start with a high-end design for their product Read more »
A case study: launching a custom product for solar roof innovator SunRoof
Swedish company SunRoof makes solar roofs, combining solar power solutions with a unique roof design. In 2020, SunRoof started to expand into other EU countries – Poland, and Germany – and then to the USA. Its timing was good: the demand for clean energy was already surging, and consumers were increasingly aware of the advantages of energy self-sufficiency. Read more »
NFT: the new playground for product designers
If you have ever considered delving into an NFT project, know that there will be some culture shocks — it might take a while to wrap your head around the basic verbiage. After that, there were three main culture shocks that product design leader, Ziyun Liang learned. Read more »