Tag Archives | Product Design

Graham Kennedy explains how to take a product from conception to delivery at ProductTank Singapore

Taking a Product from Conception to Delivery

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Throughout my experience as a product leader, I’ve spent much of my time and effort optimizing how to align deliverables with […]

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Jesus Ramirez talks about how branding and product inform each other at ProductTank London

Focusing On Your Brand Will Produce a Better Product

We all want to build products which connect with our users and drive engagement. In this talk, Jesus Ramirez, VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product? – Blurring the lines in […]

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Steve Portigal talks about the power of bad ideas at ProductTank San Francisco

The Power of Bad Product Ideas

Steve Portigal challenges product managers to re-think the idea-generation process by inviting in bad ideas. In brain-storming sessions, we frequently see two surges in ideas. The first is where the low hanging fruit is identified. The second surge is where more innovative ideas are frequently found. Welcoming bad ideas can be an effective strategy for […]

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A Design Sprint session, facilitated by C. Todd Lombardo

Getting into Design Sprints – an AMA Interview

I recently had the pleasure of taking part in an Ask Me Anything (AMA) discussion in the Mind the Product Slack community, where we talked about Design Sprints, how I take my coffee (a cortado), and my favorite board game (Chutes ‘N Ladders!). I’ve pulled together the Design Sprints bit of the conversation, as I […]

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Azeem Azhar talks about artificial intelligence at ProductTank London

How to Build Great Products in the AI World

What does technology do to society? When technology and human ingenuity gets together, everybody in society profits. If you look at graphs of GDP / capita over long time periods (850 years+), the trend is always upwards. The only things that drag this progress down are severe periods of sickness (like the black death) and […]

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Joe Leech shares his insights into psychology for designers at ProductTank London

Psychology for Designers – Thinking Fast and Thinking Slow

Joe Leech is a UX consultant and author of the book Psychology for Designers, and he splits his time between doing huge amounts of research, advising companies on design strategy, and rolling his sleeves up and actually doing design work himself. In this energetic talk at ProductTank London, Joe gives some real-world examples from his […]

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map

Finding Inspiration for Customer Journey Mapping

Customer journey mapping (CJM) is an underestimated marketing tool. Because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop. But sometimes, you need to create a customer journey map to […]

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Edith Harbaugh talks about how best to deploy feature flags in your product at ProductTank San Francisco

10 Ways to Use Feature Flags

Take back control of your products with Edith Harbaugh, CEO and Co-Founder at Launch Darkly. Edith shares her expertise with 10 things to do with Feature Flags. She explains why feature flags are beneficial to Product Managers and shows you how to use them to manage risk, keep different groups of users happy, and make […]

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SiQing Lin shares her experiences with Internationalisation and Localisation at ProductTank London

Internationalisation and Localisation

TUI’s small team in London, have designed and built mobile apps which are used by millions of people around the world. SiQing Lin shares how they’ve achieved success at such scale. Build centrally, deliver locally  Their business in Europe is broken into 4 market clusters, that allows them to do things on the ground how […]

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frankenstein-lab

Why Your Product Must Stand for Something

Christian Rudder, co-founder of dating site OkCupid, has learned a lot about online dating behaviour. As a data scientist, he’s also been in the unique position of being able to observe how people behave in the dating world when no one is watching them. The insights in his book Dataclysm are fascinating, the one that […]

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