Tag Archives | Product Design

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Can an Advertising-Driven Business Model Coexist With Products That Users Love?

How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible.  For publishers or social platforms, content and services are normally free to use — and in our age of information accessibility, users expect it to stay that way. Meanwhile, product managers are tasked with maximising […]

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Rollercoaster

Building a Product Startup Within an Agency

Every product comes with a tumultuous ‘origin story’. Ours is still unfolding, but I’ve been reflecting on what building a product business within a service agency has brought to the tale. We decided, about 18 months ago, that our consultancy business model, though growing and successful, could benefit from diversification — specifically, from creating something with tangible intellectual property. Six […]

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When was the Last Time you Talked to Your Customers?

  I love asking people this question. It is quite a shocker that most people can’t really answer it. Everyone talks and writes about the importance of customer development, but companies still don’t spend enough time really talking to their customers. It’s a bit like data: you won’t find a single founder who doesn’t say: […]

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sxsw

Is Your Chatbot Artificially Intelligent?

The chatter at SXSW this year was all about the chatbot. Several sessions and a lot of side conversations were aimed at helping companies understand what chatbots are and how to use them. I got the sense that everyone wants to have one of these in their product right away. But while everyone talked about the […]

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Dual-Track Agile: Why Messy Leads to Innovation

What is Dual-Track Agile? Dual-Track Agile is an IT development  methodology where figuring out what to build is as important as the building process. You start with a discovery track to find out if a product idea is good and if it makes sense to build. Successful findings from the discovery track are added to the backlog […]

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team working

Why you Need a Sense of Urgency in Product

When I was doing my basic training in the military one of the things our instructors continually stressed was a sense of urgency. Nothing was to be rushed, but equally, nothing was to be done at a leisurely pace either. No need to take five minutes to shower when you are just as clean after […]

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Graham Kennedy explains how to take a product from conception to delivery at ProductTank Singapore

Taking a Product from Conception to Delivery

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Throughout my experience as a product leader, I’ve spent much of my time and effort optimizing how to align deliverables with […]

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Jesus Ramirez talks about how branding and product inform each other at ProductTank London

Focusing On Your Brand Will Produce a Better Product

We all want to build products which connect with our users and drive engagement. In this talk, Jesus Ramirez, VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product? – Blurring the lines in […]

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