Tag Archives | product culture

innovation

Change or die: what big business can learn from start-ups about internal innovation

What’s the single key advantage that start-ups consistently hold over big businesses? One which allows them to move faster, and change course quicker than large corporations? It isn’t talent or creativity, and it’s certainly not resources. Start-up nimbleness comes from employee empowerment – a culture where people at all levels of the organization feel free […]

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keyboard

Handling requests for new features in a successful product

If you have a successful product and your users ask for new features that really make sense, then you’re in an enviable position.  However, the way in which you choose handle these requests can play a big role in the product’s future success or failure.  In my experience there are several alternatives worth considering: Do […]

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price-segmentation

When the price is right: managing price segmentation

Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer’s willingness to pay and does its best to charge as close to that as possible. Of course, there is no […]

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customer-testing-2

Product launch: a gated approach to customer testing

When you launch a product, you rarely ever run just a single customer test of the capabilities and features – it tends to be a series of tests that follow each other (much like Stage-Gate for the development of new products). This “gated” approach allows you to balance the risks of widening your audience against […]

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data-2

Using Grounded Theory to prioritise product features

One of the most important responsibilities of a product manager is planning the order of features that the dev team should work on. This need to prioritise comes from a very basic constraint – a lack of resource. In a fast-moving business environment – and especially in a start-up – product changes should deliver the most […]

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sitting at a desk

Customer Retention Hacking: How to get Users to Commit

Customer retention is like dating. You don’t interact with your significant other the same way on your first date as you do on your 50th or 200th date. Similarly, giving a customer a great experience on day one isn’t going to be the same as on day 50. In order to boost retention numbers and […]

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