LATEST POSTS

Laura Klein - Introducing the User Map

BY Chris Massey on June 16, 2017

User research expert Laura Klein introduces ProductTank San Francisco to her User Map tool. In this talk you’ll learn the most important questions you need to answer about your customers. User Research Tools: The Problem With Personas Who is your product for? You should know who is buying (or not buying) and using your product. If […]

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Level Up Your Product Game Using Empathy

BY Chris Massey on November 15, 2016

Jeremy Toeman is VP of Product at CNET, the world’s largest and most trusted online source of consumer technology news and reviews. Toeman is responsible for building CNET’s multi-channel products, including web, mobile, OTT and apps. Toeman also runs CNET’s audience development, engagement and social media teams. He has 20 years of experience in the consumer electronics […]

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Video: Lean Personas by Adrian Howard

BY Martin Eriksson on January 5, 2016

How do you get everybody in your company to understand your customers — especially if you’re not 100% certain yourself? You ‘got out of the building’ and you’ve talked to your customers, but how do you communicate and build on what you’ve learned when you get back? Traditionally this meant a lot of up front […]

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Consumer vs Enterprise Product Management

BY Martin Eriksson on February 26, 2013

Whether you call it consumer or B2C¹, enterprise or B2B², being a product manager on one side or the other has long been a defining characteristic. You either know how to build products for enterprises or for consumers and job ads make a big deal about focusing on one or the other. But is there […]

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Segmentation and Personas

BY Shahid on October 11, 2011

This is a guest post written by Shahid Hussain, author of The No Bullshit Guide to Product Management. Segmentation and Personas are tools to help you and your team understand your users better. First, segmentation. Ready? Before you built your product, you probably considered who might use it. That group of people is your market. […]

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