Onboarding

TransferWise was formed in 2011 out of frustration with the expense of sending money overseas. Unlike the banks, we display our fee upfront and deduct it before currency conversion. We use the mid-market exchange provided by Reuters with no mark-up, so there are no nasty surprises for customers. We’re happy to boast that the service Read more »

Jimena Almendares has held senior product roles and leadership positions at Zynga and Meetup, and now runs the Global Expansion efforts for Intuit. She has plenty of great stories to tell from those roles, but it’s her time as Chief Product Officer at OKCupid that we wanted to talk about. Jimena’s team completely revamped the Read more »

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play. What is it that makes us think about the SKY when we see the word BLUE? Why is it Read more »

Give Your Product a Voice In many companies, improving engagement is a reactive process: as a product manager you wake up to a barrage of support requests after launching a new feature, or your in-app analytics reveal that new users are skipping over key functionality and never reaching their “aha!” moment. You shoulder the burden Read more »

Sophia Huang started her career in the San Francisco Bay Area, and eventually moved to New York City to work with InVision, the makers of the popular InVisionApp software. In her ProductTank NYC presentation, she goes over the challenges of onboarding as a product manager. Sophia explains that it is extremely rare for a company to Read more »

As product managers, we are used to dealing with users: communicating with them, trying to understand their needs, showing them product ideas and getting their feedback. That’s at the core of what we believe product management basically is. We use several tools like user stories and personas, surveys and usability tests, A/B tests and experiments, Read more »

Startups have always obsessed over VC investment, but now the savviest of them are paying as much attention to user investment. User investment is an umbrella term that refers to any activities in which users spend time or effort interacting with a product in a way that ultimately makes that product more valuable to them. Read more »