LATEST POSTS

Mobile Second: When Desktop is the Right Platform to Focus on First

BY Paul Shustak on September 12, 2018

In 2010 Google announced it would prioritize mobile ahead of desktop when developing new products. As we all know, there’s been a massive shift toward mobile-first product design since then. Conventional wisdom now tells us that it’s almost always best to start with mobile, because the success of your business ultimately depends on its ability Read more »

Scaling Mobile is a Middle-Distance Race

BY Arne Kittler on November 10, 2016

In this talk I gave at ProductTank London I share some of my personal learnings of scaling mobile teams at XING to a distributed setup with currently 8 teams who contribute in parallel to fortnightly releases of our iOS and Android apps. While some of the topics I address are specific to web-era companies most Read more »

Transitioning from Market Stall to App Store

BY Jade Pearn on October 20, 2016

In this talk I gave at ProductTank London, I reflected on how mobile has become a massive traffic channel for M&S in just a couple years and the attitudinal transformation that I helped lead there. Specifically, looking back on my journey of inheriting legacy app builds and a rapidly evolving customer, whilst working within an organisation with a Read more »

The Explosion of Pokémon Go: A Product Designer’s Perspective

BY Jenny Wanger on July 22, 2016

The internet and Wall Street are buzzing about the success of Pokémon Go, Nintendo’s first high-profile foray into mobile gaming. Nintendo’s market cap has grown by over $10 billion, as its shares surged 50% since its launch July 7th.  It took five hours from launch to reach the top downloaded spot in the iPhone app store and Read more »

Product Management in Commerce: Online, Offline and Mobile

BY Jock Busuttil on February 28, 2014

As the UK shops itself out of recession, it was more than fitting that February’s ProductTank London was all about product management in commerce: online, offline and mobile.  This month we had three eye-opening talks: CEO at Depop Runar Reistrup (@runarreistrup) talking about mobile design for the real world; “the Malcolm Tucker of testing” Craig Read more »

Product Management in Online Payments

BY Jock Busuttil on January 21, 2014

We kicked off 2014 with January’s ProductTank London on product management in online payments.  An eager crowd mixing first-timers and regular attendees awaited our two guest speakers, Andy Young (@andyy) from Stripe and Yuval Samet (@yuvalsamet) from Klarna. Product as a Competitive Advantage First up was Andy Young (@andyy), who is responsible for “UK things” Read more »

Video: How to Build a Billion Dollar App

BY Martin Eriksson on December 13, 2013

There have only been 10 startups that have exited for over a billion dollars in the last 5 years, but at Mind the Product 2013, George Berkowski showed that there’s still huge opportunity out there. There are still 6 feature phones for every smart phone in the market and as prices come down that means Read more »

The Tyranny Of Big Displays And Perfect Networks

BY Martin Eriksson on August 8, 2013

We’ve all been there – swearing at our phones when our pithy Instagram pics won’t upload, cursing the data roaming charge as Dropbox decides to sync when we’re on holiday, cussing when the ‘next’ button is off the edge of the screen and we can’t get to it. Read more »

Video: Building Products for Mobile

BY Martin Eriksson on July 22, 2013

Dave Martin, the co-founder of Pocket Recruit, took the stage at ProductTank with practical, useful advice on building mobile products. He shared his experience optimising complex conversion funnels for mobile, and maximising familiar mobile user experience to increase revenue lines from a mobile audience. He touched on difficult challenges on mobile such as testing, wide Read more »

Video: The Financial Times mobile strategy

BY Martin Eriksson on July 25, 2012

Stephen Pinches, Group Head Emerging Technologies at the Financial Times talks about their unique approach to mobile around HTML5 web apps. He warns that one size does not fit all, and that the approach they took was very much aligned with their overall strategy, with a commercial imperative and a direct relationship with customers through Read more »