LATEST POSTS

Crafting a Creative Culture by Jeff Veen

BY Martin Eriksson on December 16, 2016

In this thought-provoking closing keynote from #mtpcon Jeff Veen, design partner at True Ventures and former VP of Design at Adobe, shared how important a creative culture is, how it allows you to build better products, and what organizations need to do to craft that creative culture. Veen began by asking the audience to picture […]

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Crafting Products That Engage by Donna Lichaw

BY Martin Eriksson on December 9, 2016

Donna Lichaw is a film school graduate turned product specialist, and she has used her experience in film to develop and advocate a “story first” approach that she now writes about, speaks about and teaches to products managers all over the world. At this year’s London #mtpcon she spoke about the importance of engaging an […]

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Taking Your Product Across Cultures by Lisa Long

BY Martin Eriksson on November 25, 2016

The commercial world is littered with the wreckage of international expansion plans gone awry, whether it’s the $2 billion that US discount retailer Target misguidedly spent thinking Americans and Canadians are the same, Tesco’s failure to understand US shopping habits with its Fresh & Easy brand or the failure of the HP digital magazine Pivot […]

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Designing Your Way to Better Team Collaboration by Alison Coward

BY Martin Eriksson on November 4, 2016

As the founder of Bracket Creative, Alison Coward spends her working life advising creative teams on how they can collaborate better. She’s an experienced facilitator of workshops, so at this year’s London #mtpcon she shared some practical ways to get teams to work together more productively. Many of the techniques used to run workshops can […]

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Behind Every Great Product by Marty Cagan

BY Martin Eriksson on October 18, 2016

In the opening keynote at this year’s London #mtpcon, Silicon Valley Product Group’s Marty Cagan shared his latest thoughts on what makes a great product manager by looking at the people behind some great products. Through his time at eBay, Netscape, HP and elsewhere, Cagan has worked with lots of great product teams, and has […]

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Product Management is More Important Than Ever

BY Martin Eriksson on October 13, 2016

Product Management as a role has moved on in leaps and bounds during my career. As the number of people gathered at Mind the Product London 2016 prove – it’s a skill and a job that more and more companies understand, appreciate, and seek out. And the job itself has evolved – from traffic managing […]

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Thank you for our best ever #mtpcon

BY Martin Eriksson on October 7, 2016

Last Friday we gathered over 1,400 passionate product people from over 40 countries to the iconic Barbican for our fifth London conference. I think we can safely say it was our biggest and best ever – the talks were amazing, the atmosphere was electric with conversation and debate, and the afterparty was as epic as […]

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What we Learned at Mind the Product 2016

BY Martin Eriksson on October 2, 2016

We came, we watched, we listened. And we tweeted – within half an hour of the start of Friday’s conference, #mtpcon was trending in London. But what did we learn? […]

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