LATEST POSTS

Video: 10x Not 10%, Product Management by Orders of Magnitude by Ken Norton

BY Martin Eriksson on December 17, 2015

History is littered with companies who missed the boat on big new innovations and optimised their way to obsolescence – from Kodak inventing the digital camera but shelving it for fear of cannibalising their film revenue, to Swiss watchmakers inventing the quartz watch movement but letting the Japanese eat their market with it. Ken Norton […]

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Video: Modernizing the Citizen Experience by Dana Chisnell

BY Martin Eriksson on November 6, 2015

The healthcare.gov launch in the US in 2013 has been well documented as one of the most disastrous product launches ever. In the aftermath of that launch the United States Digital Service was formed with a focus on improving the way IT services are delivered in government. Dana Chisnell, who has a long and storied […]

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Video: 5 Psychological Principles of Persuasive Product Design by Nathalie Nahai

BY Martin Eriksson on October 30, 2015

You have to understand the psychological triggers, biases & motivations that drive your customers, and in this exceptional talk from Mind the Product 2015 Nathalie Nahai, the Web Psychologist, uncovers five of the most important psychological principles that underly persuasive product design online. 1. Endowed Progress We’re naturally motivated to complete tasks we’ve started & […]

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Video: How to outsmart the digital deluge by Dave Coplin

BY Martin Eriksson on October 23, 2015

In this hugely entertaining talk Dave Coplin argues that we spend too much time focused on products and technology, and not enough on the human beings who use them. As the Chief Envisioning Officer for Microsoft, he spends his time trying to figure out how we humans want to live, work and play in the […]

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Video: Going from Meh to Awesome by Shiva Rajaraman

BY Martin Eriksson on October 9, 2015

Shiva Rajaraman has a long record building amazing products across YouTube, Google and now Spotify and joined us at Mind the Product in London to share some of the lessons he’s learned along the way. Relish the random Every product out there has been hacked, extended, or reused by its users in some way, and […]

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Video: A girl's guide to product management by Amanda Richardson

BY Martin Eriksson on October 2, 2015

Amanda is the VP of Product at Hotel Tonight, and has an experienced career as a Product Manager in multiple companies and industries. She joined us at Mind the Product to share some of her experiences of being a woman in tech, especially in Silicon Valley. She starts with an example from a meeting where […]

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Video: Building a winning product strategy from the Kano model by Jared Spool

BY Martin Eriksson on September 25, 2015

The Kano model is a beautifully simple but often misunderstood model for mapping out customer satisfaction with various features of your product. We’ve covered the Kano model before after seeing Jared Spool talk about it so we were delighted to have him join us at #mtpcon this year to really tackle it in depth and […]

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Thanks for making our fourth annual #mtpcon amazing

BY Martin Eriksson on September 18, 2015

Another year, another amazing #mtpcon. It’s just a week since over 1,200 passionate product people from 40 countries flocked together in the halls of the Barbican Centre in London for our fourth annual conference. It is without a doubt the biggest product conference in the world, and as ever it was amazing to see so […]

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Nilan Peiris, Dana Chisnell and Martina King Complete the Mind the Product London Line-up

BY Martin Eriksson on July 20, 2015

As if product leaders from Spotify, Google Ventures, Microsoft and HotelTonight as well as the founder of User Interface Engineering and the Web Psychologist weren’t enough awesomeness on one stage, we’ve got three more rockstar product leaders to round out the line-up at Mind the Product London in September! You have your tickets already right? […]

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Ken Norton, Amanda Richardson and Dave Coplin to speak at #mtpcon London

BY Martin Eriksson on June 25, 2015

As if Jared Spool, Nathalie Nahai and Shiva Rajaraman weren’t enough amazing speakers for #mtpcon London in September, we’ve got three more amazing speakers to announce! You have gotten your tickets right? They’re selling fast… Ken Norton Ken is a product partner at Google Ventures where he advises startups on product management. Prior to joining […]

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