LATEST POSTS

Video: Your product doesn't sell itself

BY Martin Eriksson on March 10, 2014

What are the elements of a successful product? It’s never one thing but in addition to building an awesome product, it’s also about external factors (like market maturity, demand, etc) and of course marketing. It’s never just “build it, and they will come” but about achieving the right fit between all three. Skeptical? Over 450,000 […]

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Sprint Zero - On Designing the Right Thing

BY Harry Max on March 3, 2014

Developing great products is hard. The most conservative estimates place new product failure rates at 50% or more.  Many of us can relate to working on an exhilarating project with talented colleagues, where the solution was architected brilliantly and even delivered on-time, only to see the product fall short of expectations in the marketplace. Mark […]

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Video: Design as a Competitive Advantage

BY Martin Eriksson on February 14, 2014

Imagine you’re building a new product – say a Death Star. And it’s solving a particularly pesky problem – getting rid of Rebel Scum. You don’t really care what it looks like or if it’s particularly efficiently designed – so it tends to be seen as an engineering problem. But in the rush to market […]

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Video: Product Design for Tomorrow

BY Martin Eriksson on February 3, 2014

It’s easy to joke about the retro-futurism of the 1950’s with its kitsch views and inaccurate predictions, but we all still love it. We’re all excited about technology and digital product design, but what does it hold for our future? What are the opportunities and challenges ahead of us? […]

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Video: Lean Product Development

BY Martin Eriksson on January 14, 2014

Is your product disruptive or sustaining? There’s nothing wrong with being sustaining by the way – a disruptive company that is successful quickly becomes a sustaining company. The important thing is to understand where on this spectrum you lie because both need to think differently when it comes to everything from marketing to how to […]

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Video: Innovations that matter

BY Martin Eriksson on January 6, 2014

Innovation is critical to the success of any product or business, but today it’s so simple to test and measure iterative innovation that we forget that there is a whole other class of innovation – the long shot. You just can’t get to these innovations through a process of marginal gains which makes them much […]

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Video: Beyond usable - mapping emotion to experience

BY Martin Eriksson on December 20, 2013

Addiction or devotion? The complexity of our relationships between connected experiences, devices and people is increasing. In her talk at Mind the Product 2013, design ethnographer Kelly Goto presents underlying emotional indicators that reveal surprising attachments to brands, products, services and devices. She argues that we must move past addiction and into meaning — using […]

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Video: How to Build a Billion Dollar App

BY Martin Eriksson on December 13, 2013

There have only been 10 startups that have exited for over a billion dollars in the last 5 years, but at Mind the Product 2013, George Berkowski showed that there’s still huge opportunity out there. There are still 6 feature phones for every smart phone in the market and as prices come down that means […]

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Video: Delivering a Pure Product

BY Martin Eriksson on December 4, 2013

There are some products you love. Some you even have a slightly unhealthy relationship with. Things you’re completely in love with, whether they’re apps, services or products. At Mind the Product 2013 Aziz Musa posited that these products are pure products, and that pure products is what we should all aim to build. […]

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Video: The next product canvas

BY Martin Eriksson on November 22, 2013

When Alexander Graham Bell invented the telephone he pitched it as a broadcast device – that it was for putting on a stage in front of a musician or sermon in order to broadcast it to the world. He had no idea he’d invented a two-way communication device and revolutionized how we could communicate with […]

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