LATEST POSTS

How to Stop Common B2B Dysfunctions in the Product Team

BY Jock Busuttil on February 4, 2016

There are several common dysfunctions plaguing product teams in B2B companies the world over. How can you stop them? Read on for suggestions. […]

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Product Management in Online Payments

BY Jock Busuttil on January 21, 2014

We kicked off 2014 with January’s ProductTank London on product management in online payments.  An eager crowd mixing first-timers and regular attendees awaited our two guest speakers, Andy Young (@andyy) from Stripe and Yuval Samet (@yuvalsamet) from Klarna. Product as a Competitive Advantage First up was Andy Young (@andyy), who is responsible for “UK things” […]

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Product Management and the Internet of Things

BY Jock Busuttil on November 29, 2013

November’s ProductTank London hooked us up to the growing Internet of Things.  With the number of connected devices already outstripping the number of humans, Alison Austin (@alicenwondrlnd) brought us three great speakers, who have respectively immersed themselves in this brave new world of ‘mundane computing’, to help guide us through the challenges of design and […]

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Product Management in Gaming

BY Jock Busuttil on May 21, 2013

Yep, we were really turning the fun factor up to 11 at ProductTank London last week.  We had three insightful and delightful speakers – Martyn Jones, Paul Croft and Catharina Lavers Mallet – all giving us the benefit of their experience as product managers in gaming.  The evening was curated with aplomb by Marc Abraham […]

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Lo-fi usability testing – Part 3: Ten top tips

BY Jock Busuttil on April 15, 2011

We’ve already covered in the previous articles what usability is and why you need to test it and what you need to do to prepare for your usability tests.  In this thrilling* conclusion to the trilogy, we get down to the nitty-gritty of how to run the tests and how to interpret and act on […]

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Lo-fi usability testing - Part 2: Preparation

BY Jock Busuttil on April 13, 2011

We’ve already covered in a previous article what usability is and why you need to test it. In this second instalment, I’ll be showing you what you need to do to prepare for your usability tests. Continue reading this article on I Manage Products… […]

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Lo-fi usability testing - Part 1: Background

BY Jock Busuttil on April 6, 2011

Quite a few people are put off usability testing because they think it’s complicated, time-consuming and expensive.  What you may not realise is that you can run a set of usability tests in a single afternoon that will uncover eighty percent of the problems your product has.  And the only specialist equipment you’ll need is […]

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Why product managers and entrepreneurs need to be more alike

BY Jock Busuttil on March 23, 2011

Whether you’re part of a large, established company or a small, new start-up venture, you need to think like an entrepreneur if you manage products.  Here’s a round-up of some of the presentations and discussions I attended at London’s recent ProductCamp, with links to the slide decks and recommended reading where applicable. Summary of advice: […]

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