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Your Product is Already Obsolete - How to Survive by Des Traynor

BY Martin Eriksson on November 30, 2016

All startups go through three distinct phases – birth, growth, and survival. You start by making the product work, then you have to grow the product, and then, crucially, you have to focus on survival – on keeping it relevant. Des Traynor is the co-founder and Chief Marketing Officer of Intercom, and in this hilarious […]

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Video: The next product canvas

BY Martin Eriksson on November 22, 2013

When Alexander Graham Bell invented the telephone he pitched it as a broadcast device – that it was for putting on a stage in front of a musician or sermon in order to broadcast it to the world. He had no idea he’d invented a two-way communication device and revolutionized how we could communicate with […]

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