Tag Archives | google analytics

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Five Reasons Not to Trust Your Analytics Data

Don’t get me wrong, I’m an advocate of data-driven decisions and I prefer my opinions and ideas to be grounded in a robust number backed case. I can have jubilatory moments when analysing figures and seeing the positive impact of what I do, as a product manager. This is also why I continue working out […]

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SAN FRANCISCO - SEPTEMBER 05:  (L-R) Musician KT Tunstall, Apple CEO Steve Jobs and Starbucks founder Howard Schultz look at new iPod Nano's at an Apple Special event September 5, 2007 in San Francisco, California. Jobs announced a new generation of iPods.  (Photo by Justin Sullivan/Getty Images)

You Don’t Have To Be As Clairvoyant As Steve Jobs To Build Great Products

It’s fashionable to characterize software product leaders as magically prescient. Steve Jobs famously brushed aside customer feedback; he “just knew” how to build software products people would love. Twitter’s Jack Dorsey is similarly clairvoyant according to popular myth, as is Zuck. And so on. But even the greatest product managers know the reality of great […]

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The Dreaded Flat Line

Analytics Strategy: 5 tips for more reliable reporting

Measuring the actions real people take on your digital product should be at the heart of your product development efforts. So are you also investing time in the measurement process itself? Most of us product managers work with services which are already live, so measuring what has happened already is critical to deciding what to […]

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Data-Driven Product Management—Where To Start?

This is the first post in a series we will be writing on analytics and the data-driven Product Manager. Analytics is an essential area for product managers to understand but it can be intimidating when you’re just getting started with the basics of product management. For those of you considering a role in product management, […]

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