LATEST POSTS

Five Reasons Not to Trust Your Analytics Data

BY Karine Masse on August 16, 2016

Don’t get me wrong, I’m an advocate of data-driven decisions and I prefer my opinions and ideas to be grounded in a robust number backed case. I can have jubilatory moments when analysing figures and seeing the positive impact of what I do, as a product manager. This is also why I continue working out […]

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You Don’t Have To Be As Clairvoyant As Steve Jobs To Build Great Products

BY Todd Olson on November 3, 2015

It’s fashionable to characterize software product leaders as magically prescient. Steve Jobs famously brushed aside customer feedback; he “just knew” how to build software products people would love. Twitter’s Jack Dorsey is similarly clairvoyant according to popular myth, as is Zuck. And so on. But even the greatest product managers know the reality of great […]

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Moving from Data Analysis to Product Management - A Personal Journey

BY Yoav Farbey on August 12, 2014

The growing importance of data and analytics to Product Management has previously been discussed on Mind The Product by Edward Upton in Going Beyond Pageviews, and Simon Cast in Everything a Product Manager Needs To Know About Analytics. Articles like these may lead you to think that moving from a data role to a product management role […]

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Analytics Strategy: 5 tips for more reliable reporting

BY Edward Upton on August 4, 2014

Measuring the actions real people take on your digital product should be at the heart of your product development efforts. So are you also investing time in the measurement process itself? Most of us product managers work with services which are already live, so measuring what has happened already is critical to deciding what to […]

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Going beyond pageviews: simple ways to track your customers online

BY Edward Upton on May 21, 2014

As a product manager juggling tasks for the current sprint, customising web analytics has often fallen down my to-do list.  Yet measuring how customers use your current product often holds the key to prioritising what to build or fix next. How annoying then to skip the detailed setup and find months later you are not […]

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Data Driven: Your Bounce Rate and Time On Site are wrong

BY Sam Collins on August 10, 2011

It’s hard not to look at your bounce rate and wonder why so many people hate your product isn’t it? This article explains how Google Analytics might be screwing you on your bounce rate and some methods you can use today to measure it more accurately. In doing so, you’ll also be improving the accuracy […]

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Data-Driven Product Management—Where To Start?

BY Sam Collins on August 5, 2011

This is the first post in a series we will be writing on analytics and the data-driven Product Manager. Analytics is an essential area for product managers to understand but it can be intimidating when you’re just getting started with the basics of product management. For those of you considering a role in product management, […]

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