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Why Writers Should Manage Your Tech Projects

BY Adam Ghahramani on July 21, 2016

  Product managers usually begin their career by doing something else. Interview a dozen candidates to tend to your tech product and you’ll meet former coders, UX designers and marketers. You won’t meet a single writer, and that’s a glaring omission because I think writers make killer product managers. Let me count the ways… Reason […]

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Creating a Product Culture Starts with Communication

BY Janna Bastow on July 27, 2011

Having a product culture is about having the product, the very thing that you’re building, at the heart of the business, a core aspect that’s granted the attention it needs. This means that everyone in the company is an advocate for what you’re building and how you’re building it. The most successful product-centric companies include […]

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