Tag Archives | Design

Nate Clinton - Managing Director at Cooper - talks about the ROI of Design at ProductTank SF

What is the ROI of Design? – Nate Clinton (ProductTank San Francisco)

Nate Clinton works as the Managing Director for Cooper in their San Francisco studio. Before Cooper, Nate has held product and design leadership positions at StarMine, Thomson Reuters, and BuildZoom. As a consultancy Cooper leads initiatives in content creation, business development, and creative leadership. They regularly tackle the challenge of assessing and communicating the value […]

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Abstract

Netflix Abstracts the Team out of Product Design

This week I started watching Netflix’s new show Abstract. It’s a beautifully produced documentary that follows the achievements of world renowned designers across a wide range of design disciplines, from Tinker Hatfield, Nike’s head of design to the architectural boy wonder Bjarke Ingels. Many of the designer’s stories are inspiring and touching. These individual’s stories […]

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Design Disruptors ProductTank NYC

Design Disruptors (ProductTank NYC)

Design Disruptors was released by InVision in 2016. The film was created to highlight some of the world’s most influential companies that are putting user centered design first, transforming the way users do everything from hailing a cab or using social media, to banking online, and finding new music. In January 2017 ProductTank NYC in collaboration […]

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market prices

Using Pricing to Inform Your Roadmap

We often think of pricing as something to do right before launching a new product. Maybe it gets a little thought during development, but it isn’t urgent. Now that we’re approaching launch though, we need a price. Or, sometimes we schedule a pricing meeting to decide whether to change our existing price or, albeit rarely, […]

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Nick Haley at ProductTank, talking about digital product design at The Guardian

Creating Digital Products & Services at The Guardian

Nick Haley, Head of UX at Guardian News Media, joined us at ProductTank at the BBC to give us practical examples of how his team is becoming more agile and how digital products are iterated every day with real users, breaking his thoughts down into five core principles. 1 – Know Your Audience The UX […]

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product manager design tools

4 Design Skills Every Product Manager Should Have

The importance of design is a common refrain these days in the tech industry — to the point of almost being a cliche. Whether in the consumer (Airbnb, Uber, Dropbox) or enterprise (Slack) space, examples abound of companies creating immense value through great design. It’s no wonder that for the first time ever, over half […]

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Dr Dan Lockton at ProductTank London MArch 2015

Video: ‘Understanding Understanding’ in Design for Behavioural Change

In March, ProductTank focused on the role of psychology in developing and managing products. In this video Dr Dan Lockton, a visiting research tutor in Innovation Design Engineering at the Royal College of Art, discusses the importance of ‘understanding understanding’ in design for behaviour change. The video covers how emotion can influence behaviour change – from black number […]

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