Tag Archives | Design

market prices

Using Pricing to Inform Your Roadmap

We often think of pricing as something to do right before launching a new product. Maybe it gets a little thought during development, but it isn’t urgent. Now that we’re approaching launch though, we need a price. Or, sometimes we schedule a pricing meeting to decide whether to change our existing price or, albeit rarely, […]

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Nick Haley at ProductTank, talking about digital product design at The Guardian

Creating Digital Products & Services at The Guardian

Nick Haley, Head of UX at Guardian News Media, joined us at ProductTank at the BBC to give us practical examples of how his team is becoming more agile and how digital products are iterated every day with real users, breaking his thoughts down into five core principles. 1 – Know Your Audience The UX […]

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product manager design tools

4 Design Skills Every Product Manager Should Have

The importance of design is a common refrain these days in the tech industry — to the point of almost being a cliche. Whether in the consumer (Airbnb, Uber, Dropbox) or enterprise (Slack) space, examples abound of companies creating immense value through great design. It’s no wonder that for the first time ever, over half […]

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Dr Dan Lockton at ProductTank London MArch 2015

Video: ‘Understanding Understanding’ in Design for Behavioural Change

In March, ProductTank focused on the role of psychology in developing and managing products. In this video Dr Dan Lockton, a visiting research tutor in Innovation Design Engineering at the Royal College of Art, discusses the importance of ‘understanding understanding’ in design for behaviour change. The video covers how emotion can influence behaviour change – from black number […]

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Christmas gifts for product managers

All Product Managers Want For Christmas Is…

A gift list for product managers is fast becoming an annual tradition of ours. With the holiday season fast creeping up, the MTP team put our heads together to come up with the ultimate list of goodies that are making our eyes twinkle this festive season. If you have a special product person in your […]

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Irene Au

Irene Au – Design is as important as technology

Irene Au, operating partner at Khosla Ventures, led the user experience team at Google for six years and the user experience and design team at Yahoo! for eight years. In this talk she looks at how the different views of design at Google and Yahoo affected the companies. What was it about Yahoo’s organisational structure […]

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