LATEST POSTS

Your Product is Already Obsolete - How to Survive by Des Traynor

BY Martin Eriksson on November 30, 2016

All startups go through three distinct phases – birth, growth, and survival. You start by making the product work, then you have to grow the product, and then, crucially, you have to focus on survival – on keeping it relevant. Des Traynor is the co-founder and Chief Marketing Officer of Intercom, and in this hilarious […]

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9 Speakers - 9 Reasons You Need to Attend #mtpcon SF

BY Martin Eriksson on March 3, 2016

[UPDATED] Mind the Product is all about bringing together the most passionate product people from around the world and inspiring them with great content. So I’m thrilled to announce the full line-up of speakers for Mind the Product San Francisco 2016; Ken Norton Ken is a product partner at Google Ventures where he advises startups […]

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Des Traynor - Product strategy in a growing company

BY Martin Eriksson on October 20, 2014

“If software is eating the world, then product managers are setting the menu”. Des Traynor, co-founder of customer communication platform Intercom, talks about how to create simple, yet brilliant products. He asks us to consider where products come from and how they are made, arguing that a product manager should know where the product stops […]

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