Tag Archives | Data

SAN FRANCISCO - SEPTEMBER 05:  (L-R) Musician KT Tunstall, Apple CEO Steve Jobs and Starbucks founder Howard Schultz look at new iPod Nano's at an Apple Special event September 5, 2007 in San Francisco, California. Jobs announced a new generation of iPods.  (Photo by Justin Sullivan/Getty Images)

You Don’t Have To Be As Clairvoyant As Steve Jobs To Build Great Products

It’s fashionable to characterize software product leaders as magically prescient. Steve Jobs famously brushed aside customer feedback; he “just knew” how to build software products people would love. Twitter’s Jack Dorsey is similarly clairvoyant according to popular myth, as is Zuck. And so on. But even the greatest product managers know the reality of great […]

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Graham Tackley Speaking at Product Tank London

Video: Making Editorial Decisions in Real Time

Back in September, Product Tank covered the theme of analytics – in particular focusing on Lean Analytics and using data to build better products faster. In this awesome video, Graham Tackley, Director of Architecture at Guardian News and Media talks about Ophan – a set of analytics tools used by the Guardian to help make editorial decisions […]

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Alistair Croll Speaking at Product Tank

Video: Why Data is Driving the Most Successful Products

Alistair Croll is a writer, speaker and entrepreneur. As the author of Lean Analytics, Alistair spends a lot of his time understanding how organizations can use data to make better decisions, and has worked in tech for most of his life as a product manager. In this video, from September’s Product Tank London, Alistair explains why analytics […]

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Cait O'Riordan speaking at Product Tank

Video: Creating New Product Opportunities Through Usage Data

Last September Product Tank London covered the theme of analytics – looking in particular at Lean Analytics and using data to build better products faster. In this video, Cait O’Riordan, VP of Product for Music and Platforms at Shazam, talks about how usage data around music is creating is new product opportunities. Watch the video to hear […]

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An example dashing dashboard

Four Steps to a Free Data Analysis Platform for Your Product

Understanding how customers use your product is a vital part of product management. To get this insight of how customers are interacting with your product, there are two different routes open to you: Qualitative research, or Quantitative research. Qualitative research involves such methods as user studies, sitting with a focus group, running workshops with users, […]

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The Dreaded Flat Line

Analytics Strategy: 5 tips for more reliable reporting

Measuring the actions real people take on your digital product should be at the heart of your product development efforts. So are you also investing time in the measurement process itself? Most of us product managers work with services which are already live, so measuring what has happened already is critical to deciding what to […]

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Everything a product manager needs to know about analytics

Everyone knows analytics are important for product managers. But, like lots of things everyone knows, not everyone knows why they are important and in the case of analytics even necessarily what they are. This post is going to look at: What exactly are analytics? Concepts of analytics Implementing analytics Measuring analytics Reporting analytics Analytics and […]

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Data driven decision making

At ProductCamp London in February, Lucy Spence ran a great session on data driven decision making. She shared many of the lessons learned as a UX manager and now Head of Product at LOVEFiLM, all in her inimitable sketchnote style. She covers the gamut from simple A/B testing through Multivariate (MVT) testing and radical A/B […]

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