Tag Archives | Data

Analytics Strategy: 5 tips for more reliable reporting

Measuring the actions real people take on your digital product should be at the heart of your product development efforts. So are you also investing time in the measurement process itself? Most of us product managers work with services which are already live, so measuring what has happened already is critical to deciding what to […]

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Everything a product manager needs to know about analytics

Everyone knows analytics are important for product managers. But, like lots of things everyone knows, not everyone knows why they are important and in the case of analytics even necessarily what they are. This post is going to look at: What exactly are analytics? Concepts of analytics Implementing analytics Measuring analytics Reporting analytics Analytics and […]

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Data driven decision making

At ProductCamp London in February, Lucy Spence ran a great session on data driven decision making. She shared many of the lessons learned as a UX manager and now Head of Product at LOVEFiLM, all in her inimitable sketchnote style. She covers the gamut from simple A/B testing through Multivariate (MVT) testing and radical A/B […]

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