LATEST POSTS

When Hollywood Meets Silicon Valley: Why Big Media Needs Product Management

BY Mike Berkley on April 25, 2017

The role of product management is becoming more and more important inside media companies. The reason is twofold: media companies increasingly need a direct relationship with their audiences through new digital products, and they need to transform their cultures to adapt more quickly to the changing world around them. Over the last decade I’ve had […]

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The Six Essential Books that Every Product Manager Should Read

BY Rosemary King on April 11, 2017

I always tell the participants of my workshops that as a Product Manager you should be voraciously curious about what’s happening in the field.  Read books, keep tabs on blogs, follow people on Twitter, listen to podcasts, be a massive consumer of ideas and then see what resonates most with you. Here are some of […]

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A Foundation for Data-Driven UX

BY Chris Massey on October 7, 2016

At ProductTank NYC, Lindsay Silver talked about the challenges of blending the inspiration of fashion and taste with the guidance offered by huge amounts of hard data at Conde Nast, where he is the Head of Data Technology. Specifically, he walked through an internal data product for that leverages UX data to support creative and […]

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Five Reasons Not to Trust Your Analytics Data

BY Karine Masse on August 16, 2016

Don’t get me wrong, I’m an advocate of data-driven decisions and I prefer my opinions and ideas to be grounded in a robust number backed case. I can have jubilatory moments when analysing figures and seeing the positive impact of what I do, as a product manager. This is also why I continue working out […]

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Data-Driven Product Design at the BBC

BY Chris Massey on April 25, 2016

Iwan Roberts (Business analyst, BBC) is part of a relatively small agile team building location services at the BBC, continuously iterating for over a year now. In this ProductTank talk – “Driven By Data” – Iwan gives a whistle-stop tour of how his team has iteratively built a set of operational dashboards to help them […]

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Digital Marketing by Numbers - Objectives, Goals & KPIs

BY Chris Massey on February 19, 2016

Jono Alderson describes himself as a closet web developer, turned Technical SEO and analytics geek, and now focuses more on data analytics strategy. The key thing he points out in this talk is that data itself isn’t actually useful at all – it’ frameworks for understanding that data which will drive success. We don’t do […]

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Analytics is not just for Christmas

BY Chris Massey on February 12, 2016

Emer Kirrane has had the benefit of working in everything from startups to big enterprises, but mostly she has experience with web analytics, and reasonably clear-cut funnels. Having worked on an analytics product, she had the luxury of using the tool she was optimising for her customers, as well as direct access to the developers who could […]

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Strange User Behaviours - More Lessons Learned at Mail.Ru

BY Olya Kuritsyna and Oleg Parinov on January 27, 2016

In our previous post, we shared three stories of surprising user growth at Mail.Ru – the curious circumstances that led us to gain (or, in one case, lose!) users, how we discovered the root causes, and what we learned about our customers in the process. For the most part, those tales were about how we […]

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Surprising Stories of User Growth - Lessons Learned at Mail.Ru

BY Olya Kuritsyna and Oleg Parinov on January 18, 2016

As product managers, we are used to dealing with users: communicating with them, trying to understand their needs, showing them product ideas and getting their feedback. That’s at the core of what we believe product management basically is. We use several tools like user stories and personas, surveys and usability tests, A/B tests and experiments, […]

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Video: Lean UX in Product Management

BY Chris Massey on December 11, 2015

Lean UX and Lean product design came about about because it is really hard to work out what customers actually want. This is especially true for digital products, as the field is still really just getting started. At it’s core, Lean is about finding better ways to build products with a higher rate of success. […]

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