Data Analysis
LATEST POSTS
Strategies for developing data products with Sisense
In this spotlight session, sponsored by Sisense, Mia Isaacson, Senior Product Manager at Sisense, shares strategies for developing data products. Watch the video in full, or read on for the key points: Read more »
Overcoming data bias - Roisi Proven on The Product Experience
Roisi Proven’s last episode was one of our most popular, so we had to have her back for a return chat! She updates us on what she’s learned about data ethics and unbiased data Read more »
Top product metrics talks from Mind the Product
As product managers, it is our job to define the right metrics and KPIs for our products and our businesses, which is critical if we want to measure our progress and know if we’re successfully driving the right outcomes. But how do you do that? In no particular order, here are eight of our best Read more »
Why Data is key in Building a Company That Learns
Facing uncertainty is a company’s biggest challenge. It doesn’t matter whether you’re in a startup or an established company, when you start work on a product, you need to validate your problem, your solution, and find your market. When you scale, uncertainty arises in the form of change – your market changes, your users’ needs Read more »
Make it Grow or Kill it: How to Handle Declining Usage in Products
The median product is dying a slow death. If that seems like an overstatement, then the fact of the matter is that if usage rates are declining, a product is probably – not necessarily, but probably – in trouble. The 2017 Mixpanel Product Benchmarks Report showed that Average Daily Active User (ADAU) growth, in which active users Read more »
Why you Need Quantitative AND Qualitative Data
Qualitative versus quantitative data: we’ve all been involved in a conversation debating their respective merits at some point in our careers. We’re often flipping backwards and forwards between letting feedback from a handful of customers drive all our product decisions or requiring everything to be backed up by statistically significant data. So which type of Read more »
Four Ways to Make NPS a More Actionable Metric
It’s been nearly 15 years since Bain’s Fred Reichheld first introduced the Net Promoter System (NPS), a simple calculation of customers’ willingness to recommend a brand. By asking a single question, “How likely are you to recommend us to a friend?”, NPS distilled the complex topic of customer satisfaction into a single number. And a decade Read more »
3 Ways to Enlist Your Usage Data to Drive Product Development
Recently, Gartner revealed its top predictions for IT organizations for 2018. Among the expected buzz around technologies like artificial intelligence, blockchain, and the Internet of Things, was something a bit surprising to me. Gartner predicted that by 2022, most people in mature economies will consume more false information than true information. “Fake news has become Read more »
7 Ways Cohort Analysis can Optimize Company Performance and Results
Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization. By definition, a cohort is a group of people who have a common characteristic during a period of time. Read more »
The Challenge of Managing - and Communicating - Customer Insights
When developing products, customer insight is vital to understanding the critical question: where are we going? Insights can help us better to understand our product and how it fits into the everyday lives of users — users who live in an age of abundance, where every product competes for a minute of attention. But insights Read more »