Tag Archives | Data analysis

Zack Notes discusses the powerful value of customer interviews at ProductTank NYC

From Customer Interview to Business Breakthrough

In this talk at Product Tank NYC, I describe how a class project turned into my first major product build. As head of product management at UncommonGoods, I have used the wish list redesign and its success to demonstrate the value of customer feedback, data analysis, and iterative development. It has since served as the […]

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shredded paper 2

Five Reasons Not to Trust Your Analytics Data

Don’t get me wrong, I’m an advocate of data-driven decisions and I prefer my opinions and ideas to be grounded in a robust number backed case. I can have jubilatory moments when analysing figures and seeing the positive impact of what I do, as a product manager. This is also why I continue working out […]

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Asking for Customer Feedback is valuable

When Customer Feedback Leads, Positive Metrics Follow

It’s an inarguable fact: Metrics are useful. But they’re missing something—they don’t tell you the whole story. Quantitative metrics can tell you that a problem exists, but they can’t tell you what exactly the problem is or why it exists. Product managers are often tasked with increasing KPIs on their products, but they can’t do […]

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Jono Alderson - Digital Marketing by Numbers

Digital Marketing by Numbers – Objectives, Goals & KPIs

Jono Alderson describes himself as a closet web developer, turned Technical SEO and analytics geek, and now focuses more on data analytics strategy. The key thing he points out in this talk is that data itself isn’t actually useful at all – it’ frameworks for understanding that data which will drive success. We don’t do […]

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six-things

6 Things a Product Manager Is Not

A product manager is simultaneously none of these six things and all of them at the same time. Not all of us get to work in organisations that are set up with specialists in each subject area. Being the generalists we tend to be, working in a smaller organisation is great for allowing us to […]

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An example dashing dashboard

Four Steps to a Free Data Analysis Platform for Your Product

Understanding how customers use your product is a vital part of product management. To get this insight of how customers are interacting with your product, there are two different routes open to you: Qualitative research, or Quantitative research. Qualitative research involves such methods as user studies, sitting with a focus group, running workshops with users, […]

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Alec Cochrane talks at ProductTank London

Video: Analytics for Non-Retail Environments

Alec Cochrane joined ProductTank London’s August meetup to review practical examples of using analytics in non-retail environments. Alec, Digital Analytics consultant at When Can I Stop, has worked in analytics for 10 years on both the client and agency side in a number of different industries. In this video, Alec (@whencanistop) shares case studies from his career to show how […]

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