LATEST POSTS

From Customer Interview to Business Breakthrough

BY Zack Notes on December 13, 2016

In this talk at Product Tank NYC, I describe how a class project turned into my first major product build. As head of product management at UncommonGoods, I have used the wish list redesign and its success to demonstrate the value of customer feedback, data analysis, and iterative development. It has since served as the […]

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The Importance of Listening to Your Customers by David Cancel

BY Martin Eriksson on December 2, 2016

Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to their customers and when they don’t. Listening to your customers is “one of things we always talk about but few people […]

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