LATEST POSTS

The Challenge of Managing - and Communicating - Customer Insights

BY Lorian Leong on February 7, 2017

When developing products, customer insight is vital to understanding the critical question: where are we going? Insights can help us better to understand our product and how it fits into the everyday lives of users — users who live in an age of abundance, where every product competes for a minute of attention. But insights […]

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From Customer Interview to Business Breakthrough

BY Zack Notes on December 13, 2016

In this talk at Product Tank NYC, I describe how a class project turned into my first major product build. As head of product management at UncommonGoods, I have used the wish list redesign and its success to demonstrate the value of customer feedback, data analysis, and iterative development. It has since served as the […]

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The Importance of Listening to Your Customers by David Cancel

BY Martin Eriksson on December 2, 2016

Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to their customers and when they don’t. Listening to your customers is “one of things we always talk about but few people […]

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Key Questions to Answer Before Customer Testing

BY Taza MohammedBhai on August 2, 2016

Anyone who wants to get a new product or service to market must be confident that what they’re selling will be successful. The process of building confidence involves work  – before the concept is decided through market research to identify the opportunity, during the build with research to gauge customer reaction and again once the product is […]

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When Customer Feedback Leads, Positive Metrics Follow

BY Tricia Cervenan on February 23, 2016

It’s an inarguable fact: Metrics are useful. But they’re missing something—they don’t tell you the whole story. Quantitative metrics can tell you that a problem exists, but they can’t tell you what exactly the problem is or why it exists. Product managers are often tasked with increasing KPIs on their products, but they can’t do […]

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The Most Effective Research Tools for Gathering Customer Feedback

BY Linda Escobar on July 6, 2015

It’s no surprise that product teams at companies large and small are increasingly emphasizing methodologies to capture customer feedback early and often. Generating feedback is critical to becoming a user-centric organization, and the chart below illustrates the overwhelmingly positive stock performance of the top 10 companies on Forrester’s Annual Customer Experience Ranking when compared to the […]

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A Product Manager’s Hierarchy of Needs

BY Hemal Kuntawala on June 18, 2015

Having spent time with product teams in both early-stage startups and corporate environments, I’ve observed that it’s still really easy to forget the basics when building and launching a product. […]

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Tips for a Successful Alpha Release: Focus on the Entire Solution, not Just the Software

BY Diego Pereira on February 19, 2015

Customers’ feedback on products is crucial for success. Engaging honest prospects /customers in the early stages (Alpha Testing & Release) of the Product Lifecycle is critically important to ensuring your products start on the right foot (so to speak). Especially, since at some point you’ll ask customers to pay for the service, right? 1) A […]

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