Tag Archives | customer feedback

Zack Notes discusses the powerful value of customer interviews at ProductTank NYC

From Customer Interview to Business Breakthrough

In this talk at Product Tank NYC, I describe how a class project turned into my first major product build. As head of product management at UncommonGoods, I have used the wish list redesign and its success to demonstrate the value of customer feedback, data analysis, and iterative development. It has since served as the […]

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A "digital mannequin", as a placeholder for a real human customer in testing processes.

Key Questions to Answer Before Customer Testing

Anyone who wants to get a new product or service to market must be confident that what they’re selling will be successful. The process of building confidence involves work  – before the concept is decided through market research to identify the opportunity, during the build with research to gauge customer reaction and again once the product is […]

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Asking for Customer Feedback is valuable

When Customer Feedback Leads, Positive Metrics Follow

It’s an inarguable fact: Metrics are useful. But they’re missing something—they don’t tell you the whole story. Quantitative metrics can tell you that a problem exists, but they can’t tell you what exactly the problem is or why it exists. Product managers are often tasked with increasing KPIs on their products, but they can’t do […]

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Customer_feedback_product_managers

The Most Effective Research Tools for Gathering Customer Feedback

It’s no surprise that product teams at companies large and small are increasingly emphasizing methodologies to capture customer feedback early and often. Generating feedback is critical to becoming a user-centric organization, and the chart below illustrates the overwhelmingly positive stock performance of the top 10 companies on Forrester’s Annual Customer Experience Ranking when compared to the […]

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Alpha release

Tips for a Successful Alpha Release: Focus on the Entire Solution, not Just the Software

Customers’ feedback on products is crucial for success. Engaging honest prospects /customers in the early stages (Alpha Testing & Release) of the Product Lifecycle is critically important to ensuring your products start on the right foot (so to speak). Especially, since at some point you’ll ask customers to pay for the service, right? 1) A […]

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