LATEST POSTS

Product analytics vs embedded analytics - why you need both with Insightssoftware

BY Louron Pratt on July 13, 2023

In this spotlight session at #mtpcon San Francisco, sponsored by Insightssoftware, Dustin Richardson, Senior Product Manager, Embedded Analytics, and Natasha Callender, Director, Solutions Engineering, Embedded Analytics, examine the difference between product analytics and embedded analytics, and discuss why it’s beneficial to consider using both.

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Introducing the Product Analytics Certification Course by Pendo and Mind the Product

BY Louron Pratt on March 8, 2023

To help product managers better understand analytics, we worked with our friends at Pendo to create another insightful online course; Product Analytics Certification course. Read more »

SUNDAY REWIND: Analytics is not just from Christmas

BY Eira Hayward on December 18, 2022

In this 2016 Product Tank talk, Emer Kirrane, then Product Manager at presentation tools developer Prezi, looks at the ins and outs of analytics. Previously Emer worked on analytics products. But when she moved to Prezi she also had to think about people in order to understand how the whole product is used. She looks Read more »

How behavior analytics can help with your product path

BY Sam Bowman on September 15, 2022

The key to understanding your customers is behavior analytics. By collecting data on your customers, you can more easily plot the path your product needs to take and can ensure success by building greater demand for your product launch. Here’s how you can master this skill to aid your product path. Read more »

SUNDAY REWIND: Everything a product manager needs to know about analytics

BY Louron Pratt on March 6, 2022

In this Sunday Rewind episode, we cast our minds way back to 2013, where Simon Cast, Co-founder of ProdPad and Mind the Product, explains everything that product managers need to know about analytics. Read more »

The wrong ways to be data-driven

BY Maahir Shah on February 24, 2022

Data is a critical cornerstone of informing every single product decision we make today. Let’s look at all the wrong ways to be data-driven and how we can change that with a few concrete examples below. Read more »

Your ticket to product analytics expertise by Ross Walker and Matt Smith

BY Andres Phillips on December 3, 2021

How does your product analytics strategy stack up? In this #mtpcon London+EMEA session, Ross Walker and Matt Smith from MixPanel, break down some of the things you can do to develop your product analytics expertise. Read more »

3 insider secrets to boosting user adoption

BY Mya Nguyen on October 26, 2021

We all want our apps to be “sticky” because acquiring new customers can be very expensive – according to Harvard Business Review it can be 5 to 25 percent more expensive than retaining existing customers. Embedding analytics in your app is an effective way to acquire stickiness, helping you to meet the evolving needs of Read more »

How product leaders can make better decisions with iterative analytics

BY Benn Stancil on May 25, 2021

When we ask questions about our data, we rarely walk in a straight line to the answer. Instead, data analysis often follows a more circuitous, creative process: we ask a question, discover our first effort to answer it is incomplete, reshape our data, bring in new data, consult a domain expert to rework our hypothesis, Read more »

Analytics are the key to optimizing the product roadmap

BY Jeremy Levy on April 29, 2021

You’ve built an early version of your product, and it works. You have early adopters that really like what you are doing. You have validated your idea and built a product that is valued. But now you’re getting several requests for new features—a fork-in-the-road moment for startup businesses. What do you prioritize first? Is adding Read more »