Tag Archives | analytics

Alex Bamford - Sleepwalker

Sleepwalkers: Managing Customer Inertia

Don’t look now, but there’s a customer behind you who’s not as she appears. She has Sally’s face and Sally’s credit card, but let me assure you, that is not Sally. Notice the empty eyes and the shuffling gait? She’s a zombie! Just kidding–kind of. Sally is what I call a Sleepwalker and she’s not […]

Continue Reading · 0
Emer Kirrane - the importance of data

Analytics is not just for Christmas

Emer Kirrane has had the benefit of working in everything from startups to big enterprises, but mostly she has experience with web analytics, and reasonably clear-cut funnels. Having worked on an analytics product, she had the luxury of using the tool she was optimising for her customers, as well as direct access to the developers who could […]

Continue Reading · 0
MailRU User Growth

Surprising Stories of User Growth – Lessons Learned at Mail.Ru

As product managers, we are used to dealing with users: communicating with them, trying to understand their needs, showing them product ideas and getting their feedback. That’s at the core of what we believe product management basically is. We use several tools like user stories and personas, surveys and usability tests, A/B tests and experiments, […]

Continue Reading · 0
SAN FRANCISCO - SEPTEMBER 05:  (L-R) Musician KT Tunstall, Apple CEO Steve Jobs and Starbucks founder Howard Schultz look at new iPod Nano's at an Apple Special event September 5, 2007 in San Francisco, California. Jobs announced a new generation of iPods.  (Photo by Justin Sullivan/Getty Images)

You Don’t Have To Be As Clairvoyant As Steve Jobs To Build Great Products

It’s fashionable to characterize software product leaders as magically prescient. Steve Jobs famously brushed aside customer feedback; he “just knew” how to build software products people would love. Twitter’s Jack Dorsey is similarly clairvoyant according to popular myth, as is Zuck. And so on. But even the greatest product managers know the reality of great […]

Continue Reading · 6
Graham Tackley Speaking at Product Tank London

Video: Making Editorial Decisions in Real Time

Back in September, Product Tank covered the theme of analytics – in particular focusing on Lean Analytics and using data to build better products faster. In this awesome video, Graham Tackley, Director of Architecture at Guardian News and Media talks about Ophan – a set of analytics tools used by the Guardian to help make editorial decisions […]

Continue Reading · 0
Alistair Croll Speaking at Product Tank

Video: Why Data is Driving the Most Successful Products

Alistair Croll is a writer, speaker and entrepreneur. As the author of Lean Analytics, Alistair spends a lot of his time understanding how organizations can use data to make better decisions, and has worked in tech for most of his life as a product manager. In this video, from September’s Product Tank London, Alistair explains why analytics […]

Continue Reading · 0
Cait O'Riordan speaking at Product Tank

Video: Creating New Product Opportunities Through Usage Data

Last September Product Tank London covered the theme of analytics – looking in particular at Lean Analytics and using data to build better products faster. In this video, Cait O’Riordan, VP of Product for Music and Platforms at Shazam, talks about how usage data around music is creating is new product opportunities. Watch the video to hear […]

Continue Reading · 0
An example dashing dashboard

Four Steps to a Free Data Analysis Platform for Your Product

Understanding how customers use your product is a vital part of product management. To get this insight of how customers are interacting with your product, there are two different routes open to you: Qualitative research, or Quantitative research. Qualitative research involves such methods as user studies, sitting with a focus group, running workshops with users, […]

Continue Reading · 0