Tag Archives | analytics

Graham Tackley Speaking at Product Tank London

Video: Making Editorial Decisions in Real Time

Back in September, Product Tank covered the theme of analytics – in particular focusing on Lean Analytics and using data to build better products faster. In this awesome video, Graham Tackley, Director of Architecture at Guardian News and Media talks about Ophan – a set of analytics tools used by the Guardian to help make editorial decisions […]

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Alistair Croll Speaking at Product Tank

Video: Why Data is Driving the Most Successful Products

Alistair Croll is a writer, speaker and entrepreneur. As the author of Lean Analytics, Alistair spends a lot of his time understanding how organizations can use data to make better decisions, and has worked in tech for most of his life as a product manager. In this video, from September’s Product Tank London, Alistair explains why analytics […]

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Cait O'Riordan speaking at Product Tank

Video: Creating New Product Opportunities Through Usage Data

Last September Product Tank London covered the theme of analytics – looking in particular at Lean Analytics and using data to build better products faster. In this video, Cait O’Riordan, VP of Product for Music and Platforms at Shazam, talks about how usage data around music is creating is new product opportunities. Watch the video to hear […]

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An example dashing dashboard

Four Steps to a Free Data Analysis Platform for Your Product

Understanding how customers use your product is a vital part of product management. To get this insight of how customers are interacting with your product, there are two different routes open to you: Qualitative research, or Quantitative research. Qualitative research involves such methods as user studies, sitting with a focus group, running workshops with users, […]

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The Dreaded Flat Line

Analytics Strategy: 5 tips for more reliable reporting

Measuring the actions real people take on your digital product should be at the heart of your product development efforts. So are you also investing time in the measurement process itself? Most of us product managers work with services which are already live, so measuring what has happened already is critical to deciding what to […]

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Looking at the Session Board

ProductCamp London 2014 Recap

On a bright, crisp Saturday morning in February, loads of you joined us for our best ProductCamp London yet to share, learn and network with other product people.  We were especially pleased to have product management guru and ProductCamp co-founder Rich Mironov (@RichMironov) joining us from the West Coast. What’s an “Un-conference”, Anyhoo? There were […]

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Jo Binding - ProductTank

Video: Using Data & Insight in Developing New Products

Taking an idea from crazy pub conversations to launch can be a daunting and difficult process. At ProductTank October, Jo Binding, the former General Manager of Strategy & Product Development at BT Sport made a case for using analytics effectively every step of the way. Jo covered off the analytics that were involved in the […]

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Using Analytics in Product Management

Video: Data-Driven Nonsense

At ProductTank October, Lee Duddell, the Founder & Head of UX at WhatUsersDo, spoke about some of the potential pitfalls of using analytics. He argued that data is often incomplete, and that blindly following data can lead to incremental improvements that may actually hinder progress on your product. What’s more, he demonstrates how it’s easy […]

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