LATEST POSTS

Stepping up Your A/B Tests

BY Kevin Shanahan on July 18, 2017

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak, looking at each step of the A/B testing cycle in turn. When […]

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Level Up Your Product Game Using Empathy

BY Chris Massey on November 15, 2016

Jeremy Toeman is VP of Product at CNET, the world’s largest and most trusted online source of consumer technology news and reviews. Toeman is responsible for building CNET’s multi-channel products, including web, mobile, OTT and apps. Toeman also runs CNET’s audience development, engagement and social media teams. He has 20 years of experience in the consumer electronics […]

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Video: Easy A/B Testing F**k-Ups

BY Janna Bastow on March 14, 2014

Your tests suck.  There, we said it.  Or at least Conversion Rate Optimisation (CRO) expert Craig Sullivan (@OptimiseOrDie) thinks so.  He’s made just about every mistake in the book with his own tests, and has seen others fall in the same traps over and over. At ProductTank February, Craig gave us a detailed and practical […]

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Product Management in Commerce: Online, Offline and Mobile

BY Jock Busuttil on February 28, 2014

As the UK shops itself out of recession, it was more than fitting that February’s ProductTank London was all about product management in commerce: online, offline and mobile.  This month we had three eye-opening talks: CEO at Depop Runar Reistrup (@runarreistrup) talking about mobile design for the real world; “the Malcolm Tucker of testing” Craig […]

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ProductCamp London 2014 Recap

BY Jock Busuttil on February 25, 2014

On a bright, crisp Saturday morning in February, loads of you joined us for our best ProductCamp London yet to share, learn and network with other product people.  We were especially pleased to have product management guru and ProductCamp co-founder Rich Mironov (@RichMironov) joining us from the West Coast. What’s an “Un-conference”, Anyhoo? There were […]

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Video: How to love A/B and Multivariate Testing

BY Janna Bastow on December 26, 2013

Running a multivariate test or even a simple AB test can be daunting. With each variation, there are additional tests to be run and measured, and it can all get overwhelming very quickly.  At ProductTank October, Alex Smith, the Site Development Manager at Charles Tyrwhitt, showed us what he measured and why, and talked about […]

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Multi-Armed Bandit Testing

BY Davide Scalzo on November 19, 2013

Multi-armed bandit testing involves a statistical problem set-up. The most-used example takes a set of slot machines and a gambler who suspects one machine pays out more or more often than the others.  For every token, they need to decide which slot machine to use in order to maximise winnings from their budget. This set-up […]

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Validate or Die: Using Validation to Build the Right Product

BY Kunal Punjabi on September 16, 2013

As product managers and entrepreneurs, we know the importance of validating an idea before committing to getting it built. However, validation is easier said than done. In fact, it’s possibly one of the hardest things you will ever do in your product life cycle, otherwise products and startups wouldn’t have the abysmal 90%+ failure rate […]

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Everything a product manager needs to know about experiments

BY Simon Cast on August 20, 2012

Introduction Many people know they should be doing experiments and testing their product but when starting out it can be daunting working out where to begin. So, below is my handy guide to experimentation built from scars received on the coal face of experimenting. This post will take you through a birds-eye tour of the […]

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Data driven decision making

BY Martin Eriksson on March 10, 2011

At ProductCamp London in February, Lucy Spence ran a great session on data driven decision making. She shared many of the lessons learned as a UX manager and now Head of Product at LOVEFiLM, all in her inimitable sketchnote style. She covers the gamut from simple A/B testing through Multivariate (MVT) testing and radical A/B […]

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