Video: Analytics for Non-Retail Environments

Alec Cochrane joined ProductTank London’s August meetup to review practical examples of using analytics in non-retail environments. Alec, Digital Analytics consultant at When Can I Stop, has worked in analytics for 10 years on both the client and agency side in a number of different industries. In this video, Alec (@whencanistop) shares case studies from his career to show how […]

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Video: Making Data Actionable

ProductTank London’s August meetup focused on analytics and decision making in product management. Matthew Curry, Director of e-Commerce at Lovehoney, shared his experiences of making data actionable. Matthew (@mattycurry) discusses how Lovehoney focuses on the behaviours behind KPIs and metrics. In this video, he aims to save companies from the paralysis that ensues after trawling through […]

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Mind the Product 2014

Thanks for making #mtpcon bigger and better than ever

Last Friday over 1,000 passionate product people from 39 countries descended on the Barbican Centre in London for the biggest product conference in the world. We’ve been completely blown away by the feedback and response from our audience and our speakers – you can see just some of the awesome tweets below. A huge thanks […]

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MTPcon 2014: “We’re doing the right thing”

I’m a product manager and you are my tribe. This tribe keeps growing and it’s amazing to see. Next year we’ll probably have to move to the Wembly stadium. Dave Wascha, Chief product officer at Moo.com. Around 1000 product managers gathered at the Barbican centre for the third Mind the Product conference. “We want to […]

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2 Questions to Nail Your Product’s Initial Price

A common mistake made by entrepreneurs when figuring out where to price their product, is thinking that this is just a question of price alone. YCombinator’s cofounder, Paul Graham, sees a lot of startups. He also has a front-row seat to watching many of those startups crash and burn. In his famous essay The 18 mistakes […]

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Mind the Product 2014 – liveblog

Welcome to Mind the Product 2014. We’ll be live-blogging from the conference throughout the day. Welcome And we’re live! First up an intro by ProductTank founder and Mind the Product co-founder Martin Eriksson. We started five years ago and were happy if we got thirty people in a room to talk about products. Look at […]

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Design Thinking and Product Management

Product Management has been traditionally seen as an analytical role where product managers spend the bulk of their time crunching numbers and analytical data to drive new products forward. But with increased pressure on companies to stay leaner and at the same time decrease their time to market, a purely analytical approach to product management isn’t quite […]

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Evaluating Market Dynamics with the Startup Scorecard

How do you know whether a product idea is going to succeed if you build it and take it to market?  If you’ve ever been part of a startup, or if your organization has launched a new products, you know how precarious the effort can be. Sure, there is Lean methodology for discovering product-market fit, […]

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Craig Strong

Video: Changing a Global Product Culture

Craig Strong joined us at ProductTank July to talk about how to change a corporate culture and mindset, based on his experience at Pearson as Director of Product Lifecycle Adoption. In this video, Craig (@craigstrong) shares his knowledge on how to create a cultural shift and get stakeholders to buy into change. Craig talks us […]

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Video: Pursuit of Product Happiness

Derek Morrison,  Group Product Manager at Tesco,  has been part of the ProductTank community since 2010. He joined us for London’s ProductTank July to talk about what you can do to enable change within your company. Derek focuses on people, place and process when making a change. In this video, Derek (@allaboutproduct) uses examples from Reed Business, […]

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