MTPcon 2014: “We’re doing the right thing”

I’m a product manager and you are my tribe. This tribe keeps growing and it’s amazing to see. Next year we’ll probably have to move to the Wembly stadium. Dave Wascha, Chief product officer at Moo.com. Around 1000 product managers gathered at the Barbican centre for the third Mind the Product conference. “We want to […]

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2 Questions to Nail Your Product’s Initial Price

A common mistake made by entrepreneurs when figuring out where to price their product, is thinking that this is just a question of price alone. YCombinator’s cofounder, Paul Graham, sees a lot of startups. He also has a front-row seat to watching many of those startups crash and burn. In his famous essay The 18 mistakes […]

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Mind the Product 2014 – liveblog

Welcome to Mind the Product 2014. We’ll be live-blogging from the conference throughout the day. Welcome And we’re live! First up an intro by ProductTank founder and Mind the Product co-founder Martin Eriksson. We started five years ago and were happy if we got thirty people in a room to talk about products. Look at […]

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Design Thinking and Product Management

Product Management has been traditionally seen as an analytical role where product managers spend the bulk of their time crunching numbers and analytical data to drive new products forward. But with increased pressure on companies to stay leaner and at the same time decrease their time to market, a purely analytical approach to product management isn’t quite […]

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Evaluating Market Dynamics with the Startup Scorecard

How do you know whether a product idea is going to succeed if you build it and take it to market?  If you’ve ever been part of a startup, or if your organization has launched a new products, you know how precarious the effort can be. Sure, there is Lean methodology for discovering product-market fit, […]

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Craig Strong

Video: Changing a Global Product Culture

Craig Strong joined us at ProductTank July to talk about how to change a corporate culture and mindset, based on his experience at Pearson as Director of Product Lifecycle Adoption. In this video, Craig (@craigstrong) shares his knowledge on how to create a cultural shift and get stakeholders to buy into change. Craig talks us […]

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Video: Pursuit of Product Happiness

Derek Morrison,  Group Product Manager at Tesco,  has been part of the ProductTank community since 2010. He joined us for London’s ProductTank July to talk about what you can do to enable change within your company. Derek focuses on people, place and process when making a change. In this video, Derek (@allaboutproduct) uses examples from Reed Business, […]

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Sally Foote

Video: Product at the Heart of Change

July’s ProductTank London focused on change management. Sally Foote, founder of product development consultancy firm FEB Digital, joined us to discuss the impact of a big product pivot on an organisation as a whole. In this video, Sally (@sallyfoote) shares her own experiences whilst working with The Times Online with a captivated audience. She talks about how a clear product vision helps to get […]

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Mind the Product’s New Mentoring Scheme

At the very beginning, Mind the Product was simply a few product managers who wanted to find a community of like-minded people. Now, with meet-ups in 21 cities and an annual conference, it’s easy to find fellow product people who want to discuss all that goes into making a successful product, from finding product-market fit […]

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