MTP Engage Hamburg

Engaging Product People – the Hamburg Way

Last week the first ever MTP Engage took place in Hamburg and gathered over 300 product people – the largest gathering of product people in Germany ever! – for a day of keynotes, sessions and a number of side events to facilitate exchange among those who attended. We wanted to live up to the event’s […]

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coding

Why Product Managers Should Learn to Code

Building products is amazing. You take an idea – sometimes big, sometimes small – and with your team you make it real. Or at least you make a version of it come to life and then send it out into the world. Every day I find this creatively inspiring. To craft a product from scratch […]

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Culture of Innovation.

Building a Culture of Innovation: Dave Martin, Digital Director & Product Strategist

Product managers are well placed to share learning from failure and to drive a culture of innovation, and so Dave Martin, Digital Director & Product Strategist, talks to ProductTank London about how to build Culture of Innovation in Enterprise Organisations. Learning Fuels Innovation If you’re looking to use innovation to drive growth, then you have to […]

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business meeting 3

Top Tips for Negotiating With Stakeholders

Product managers are meant to be many things – visionaries, decision makers, leaders and much more. But what about negotiators? Negotiation is rarely mentioned outside an interview for a product manager – yet, in reality, being a product manager is a role that demands good political judgement. It’s all about setting and managing expectations. Here […]

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product requirements 2

Product Requirements: Using a Written or Visual Framework

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. It’s a change in approach that’s driven by demands for more agility […]

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Shendi Wang at ProductTank NYC

Experiences in Product: Shendi Wang Explains her Career Path

Shendi Wang is a Business Leader of Product Development and Innovation at Mastercard. In her ProductTank NYC presentation, she discusses her own personal experiences in product and how they have helped her to discover the types of products she wanted to create. Shendi’s experiences in product started at American Express, developing prepaid products in a […]

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Can an Advertising-Driven Business Model Coexist With Products That Users Love?

How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible.  For publishers or social platforms, content and services are normally free to use — and in our age of information accessibility, users expect it to stay that way. Meanwhile, product managers are tasked with maximising […]

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