Video: Easy A/B Testing F**k-Ups

Your tests suck.  There, we said it.  Or at least Conversion Rate Optimisation (CRO) expert Craig Sullivan (@OptimiseOrDie) thinks so.  He’s made just about every mistake in the book with his own tests, and has seen others fall in the same traps over and over. At ProductTank February, Craig gave us a detailed and practical […]

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Tara Hunt at Mind the Product 2013

Video: Your product doesn’t sell itself

What are the elements of a successful product? It’s never one thing but in addition to building an awesome product, it’s also about external factors (like market maturity, demand, etc) and of course marketing. It’s never just “build it, and they will come” but about achieving the right fit between all three. Skeptical? Over 450,000 […]

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Video: Mobile Product Design for the Real World

Building for the mobile era today is akin to the early television era.  We’re right at the beginning and we’re just starting to see the effects of the mobile revolution.  Think, the first real mobile app store is only 6 years old. Runar Reistrup (@runarreistrup), CEO at Depop, was building for mobile years prior, when there […]

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Why Pitching Won’t Deliver Great Products

As digital transformation continues to disrupt most industries and organisations, it is depressing to see the extension of the ‘pitch’ process to the selection of agencies and suppliers for product development. Depressing, because the process inevitably rewards those least likely to ever develop something of any value. Anyone familiar with Mad Men knows that advertising […]

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Sprint Zero – On Designing the Right Thing

Developing great products is hard. The most conservative estimates place new product failure rates at 50% or more.  Many of us can relate to working on an exhilarating project with talented colleagues, where the solution was architected brilliantly and even delivered on-time, only to see the product fall short of expectations in the marketplace. Mark […]

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Product Management in Commerce: Online, Offline and Mobile

As the UK shops itself out of recession, it was more than fitting that February’s ProductTank London was all about product management in commerce: online, offline and mobile.  This month we had three eye-opening talks: CEO at Depop Runar Reistrup (@runarreistrup) talking about mobile design for the real world; “the Malcolm Tucker of testing” Craig […]

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ProductCamp London 2014 Recap

On a bright, crisp Saturday morning in February, loads of you joined us for our best ProductCamp London yet to share, learn and network with other product people.  We were especially pleased to have product management guru and ProductCamp co-founder Rich Mironov (@RichMironov) joining us from the West Coast. What’s an “Un-conference”, Anyhoo? There were […]

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