Janna Bastow shares her product management toolkit at ProductTank Oslo

The Day-To-Day Product Management Toolkit

In this talk from ProductTank Oslo, Janna Bastow focused on practical advice: What tools should you use as a product manager, and how do you use them? As a product manager you have different areas that all need their own set of tools, such as design, customer success, analytics, product and overall efficiency. Good tools will […]

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Marc Kadish discusses collaborative alignment at ProductTank London

Collaborative Alignment – the ‘Auftragsklärung’ framework

In this talk from Product Tank London, I make a case for the crucial role of alignment in product management. In particular, I present the new framework – ‘Auftragsklärung’ – which includes a nicely designed canvas as a tool to structure and guide this intangible process. ‘Autonomy through alignment’ is one of the catchy phases I used to describe that […]

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A "digital mannequin", as a placeholder for a real human customer in testing processes.

Key Questions to Answer Before Customer Testing

Anyone who wants to get a new product or service to market must be confident that what they’re selling will be successful. The process of building confidence involves work  – before the concept is decided through market research to identify the opportunity, during the build with research to gauge customer reaction and again once the product is […]

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View of the levels indicator on an amplifier, as a metaphor for product managers

Great Product Managers Have an Amplifying Effect

After all these years designing digital products and services at Clearleft, we’ve finally realised the secret of our success, and it has nothing to do with us. Well, maybe not NOTHING, but our most satisfying client engagements all have one thing in common (as do our least satisfying engagements), and that’s client-side product management. Catalysts, […]

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A product manager's toolkit in any industry - paper prototypes, iphone for note -taking,, and post-it notes.

Becoming an Industry-Agnostic Product Manager

General Skills As a product manager, you are at the epicentre of the wider product team, the glue holding all the pieces together. What I’ve realised in my years of managing product across multiple sectors is that this role does not deviate or change significantly, regardless of industry, whatever product you produce, or for whatever […]

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Alban Selami at discusses UX in eCommerce at ProductTank Tirana

UX in an Online Environment – An Entrepreneur’s Take on UX

Alban is a serial entrepreneur and, while his first two companies didn’t have a long life, his 2014 launch of AlbanFootball has performed much better, currently shipping products to more than 30 countries. In true startup fashion it started from a problem: Football fans – Albanian football fans specifically – didn’t have a place to easily buy the merchandise of […]

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The 21am bPhone - a mobile device for young children

Products can design themselves

What prompts someone to shape an idea into a commercial reality?  As a designer, I’m by nature a positive person, and as an entrepreneur I am, of necessity, always positive. So when a friend suggested I think about a mobile device for pre-schoolers (the bPhone is a mobile phone for children aged three to seven), I […]

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Writers make great product managers

Why Writers Should Manage Your Tech Projects

  Product managers usually begin their career by doing something else. Interview a dozen candidates to tend to your tech product and you’ll meet former coders, UX designers and marketers. You won’t meet a single writer, and that’s a glaring omission because I think writers make killer product managers. Let me count the ways… Reason […]

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Anne-Lise Waal discusses the essential anatomy of a product manager at ProductTank Oslo

Anatomy of a Product Manager

Anne-Lise Waal strips us product managers down to our skivvies! As the Managing Director of Attensi and former Director of Funcom, she knows a thing or two about the business savvy skills that product managers need to manage the commercial needs of your product. Be metrics driven—but make smart metrics Live and breathe your metrics […]

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