LATEST POSTS

The Move From Product to a Service Mindset

BY Andy Budd on May 26, 2017

In 1999, the economist Joseph Pine wrote a prophetic book which outlined a fundamental change in the way we live our lives. He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. The barriers, tariffs and specialist […]

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Can an Advertising-Driven Business Model Coexist With Products That Users Love?

BY Madeleine Want on April 21, 2017

How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible.  For publishers or social platforms, content and services are normally free to use — and in our age of information accessibility, users expect it to stay that way. Meanwhile, product managers are tasked with maximising […]

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Effective Product Psychology & Design - Jerome Ribot (ProductTank London)

BY Chris Massey on April 7, 2017

Co-founder and former Creative Director at Ribot – a design agency in Brighton – Jerome Ribot is also the creator of Cognitive Lode, a resource that distills the latest behavioural research into helpful product advice to help humanity understand itself better. He will take you through the design decisions made during the development of the […]

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User Research Tools and Methodologies - Morag McLaren (ProductTank London)

BY James Gadsby Peet on March 31, 2017

Morag McLaren Product Manager at Whatusersdo.com talks to ProductTank London about User Research Tools and Methodologies. The Context & Timing of Research Changes the Results you get You need to find out the context of any insight you are gaining about a user – otherwise you won’t know the why or how, just the what. […]

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User Research - Making it Work in Government - Katy Arnold (ProductTank London)

BY James Gadsby Peet on March 29, 2017

Katy Arnold, Head of User Research and Design at The Home Office, talks to ProductTank London about making User Research Work in Government. The civil service has traditionally been focussed on moving paper The Digital team at the Home Office’s remit is to help the rest of the organisation move towards a more digitally enabled […]

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Using Experimentation to Drive Product - Stephen Pavlovich (CEO of Conversion.com)

BY James Gadsby Peet on March 20, 2017

Stephen Pavlovich, CEO of Conversion.com, talks to ProductTank London about Using Experimentation to Drive Product Why aren’t people converting and what experiments can you run to try and fix that? The aim of any experiment should be to better understand your users and apply those insights to your product. This does not have to be […]

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Design Disruptors (ProductTank NYC)

BY Tremis Skeete on February 23, 2017

Design Disruptors was released by InVision in 2016. The film was created to highlight some of the world’s most influential companies that are putting user centered design first, transforming the way users do everything from hailing a cab or using social media, to banking online, and finding new music. In January 2017 ProductTank NYC in collaboration […]

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Finding Inspiration for Customer Journey Mapping

BY Gleb Smolich on February 2, 2017

Customer journey mapping (CJM) is an underestimated marketing tool. Because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop. But sometimes, you need to create a customer journey map to […]

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Let’s Stop Talking About Human Error: It’s Your Product

BY Antony Adelaar on January 26, 2017

What if I said that there was no such thing as human error, only poorly designed products? Ok, park your pitchfork. Let’s approach this slowly, starting with Emma. It’s pay day in the small firm and hope is running high. Emma, who otherwise enjoys kayaking and reading sci-fi, manages the one-person finance office. She oversees […]

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What We Learned About Building Products People Love in 2016

BY Martin Eriksson on December 29, 2016

2016 was a year when the product management community grew significantly and continued to mature. It was also a year when an awful lot more of you started to read our blog more regularly – we’ve ended the year with an awesome 30% year-on-year growth in our readership. But what did you all want to […]

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