Archive | UX

Nathalie Nahai

Video: 5 Psychological Principles of Persuasive Product Design by Nathalie Nahai

You have to understand the psychological triggers, biases & motivations that drive your customers, and in this exceptional talk from Mind the Product 2015 Nathalie Nahai, the Web Psychologist, uncovers five of the most important psychological principles that underly persuasive product design online. 1. Endowed Progress We’re naturally motivated to complete tasks we’ve started & […]

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Shiva Rajaraman

Video: Going from Meh to Awesome by Shiva Rajaraman

Shiva Rajaraman has a long record building amazing products across YouTube, Google and now Spotify and joined us at Mind the Product in London to share some of the lessons he’s learned along the way. Relish the random Every product out there has been hacked, extended, or reused by its users in some way, and […]

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Marty Cagan at Mind the Product San Francisco

Video: The Root Causes of Product Failure by Marty Cagan

Let’s be honest, most products fail. Even in the best companies this happens – for every Google AdWords there’s a Google Wave. In this insightful talk at Mind the Product San Francisco, the inimitable Marty Cagan outlines what he sees as the root causes of these failures. Most teams today start with an idea, even […]

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The Tyranny of ‘Good Enough’

One of the most frustrating experiences in my career was caused by Microsoft Excel. Unlike the thousands of other people who can say that, I wasn’t even using Excel at the time. I was testing a prototype of a personal finance management app with a user who was already a habitual budgeter. They were delighted […]

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Nilan Peiris, Dana Chisnell and Martina King Complete the Mind the Product London Line-up

As if product leaders from Spotify, Google Ventures, Microsoft and HotelTonight as well as the founder of User Interface Engineering and the Web Psychologist weren’t enough awesomeness on one stage, we’ve got three more rockstar product leaders to round out the line-up at Mind the Product London in September! You have your tickets already right? […]

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Tom Chi at Mind the Product San Francisco

Video: Tom Chi on Rapid Prototyping & Product Management

Tom Chi has practiced rapid prototyping for over 15 years, on everything from software to hardware, organisational design to entrepreneurship. And a lot of the lessons he has learned in rapid prototyping are directly applicable to the discipline of product management. In this exceptional talk from Mind the Product San Francisco in June 2015, he […]

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