Archive | UX

Design Disruptors ProductTank NYC

Design Disruptors (ProductTank NYC)

Design Disruptors was released by InVision in 2016. The film was created to highlight some of the world’s most influential companies that are putting user centered design first, transforming the way users do everything from hailing a cab or using social media, to banking online, and finding new music. In January 2017 ProductTank NYC in collaboration […]

Continue Reading ·
map

Finding Inspiration for Customer Journey Mapping

Customer journey mapping (CJM) is an underestimated marketing tool. Because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop. But sometimes, you need to create a customer journey map to […]

Continue Reading · 0
stressed woman with computer

Let’s Stop Talking About Human Error: It’s Your Product

What if I said that there was no such thing as human error, only poorly designed products? Ok, park your pitchfork. Let’s approach this slowly, starting with Emma. It’s pay day in the small firm and hope is running high. Emma, who otherwise enjoys kayaking and reading sci-fi, manages the one-person finance office. She oversees […]

Continue Reading · 3
jeff-veen-at-mind-the-product-london

Top 10 Product Talks of 2016

Mind the Product and ProductTank were founded on the importance of sharing stories between product managers in order to further our craft, so we love recording those talks and sharing our speakers’ hard-earned lessons with everyone else in the product community. This year we’ve had a bumper crop of amazing talks from ProductTanks meetups all […]

Continue Reading · 0
Donna Lichaw at #mtpcon

Crafting Products That Engage by Donna Lichaw

Donna Lichaw is a film school graduate turned product specialist, and she has used her experience in film to develop and advocate a “story first” approach that she now writes about, speaks about and teaches to products managers all over the world. At this year’s London #mtpcon she spoke about the importance of engaging an […]

Continue Reading ·
Jade Pearn talks about turning mobile into a first-class channel at ProductTank London

Transitioning from Market Stall to App Store

In this talk I gave at ProductTank London, I reflected on how mobile has become a massive traffic channel for M&S in just a couple years and the attitudinal transformation that I helped lead there. Specifically, looking back on my journey of inheriting legacy app builds and a rapidly evolving customer, whilst working within an organisation with a […]

Continue Reading ·
Lindsay Silver shares a foundation tool for data-driven UX at ProductTank NYC

A Foundation for Data-Driven UX

At ProductTank NYC, Lindsay Silver talked about the challenges of blending the inspiration of fashion and taste with the guidance offered by huge amounts of hard data at Conde Nast, where he is the Head of Data Technology. Specifically, he walked through an internal data product for that leverages UX data to support creative and […]

Continue Reading ·