Archive | UX

Ashwini Asokan at Mind the Product San Francisco

Why We Need Product People to Save AI, by Ashwini Asokan

In this talk from Mind the Product San Francisco, Ashwini Asokan sums up the state of Artificial Intelligence (AI) today as Brains, Bots, and Bullshit. For the last few years the headlines have been clear – AI could destroy us and ruin humanity, with killer bots taking our jobs and becoming our overlords. Clearly we’re […]

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Peter Merholz at Mind the Product SF

The Experience is the Product by Peter Merholz

We tend to forget that the experience is the product we’re delivering. Every technical product category through history has followed this pattern – from a technology for technologies sake, to a feature war, to an experience. In this awesome talk from Mind the Product San Francisco, Peter Merholz highlights the importance of the last stage […]

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Scott Belsky at Mind the Product

Grounding Product by Scott Belsky

One of the challenges of good product management is how effortless it looks when it is done well. We all know that the more obvious a product looks, the harder it was to create. Easy solutions add complexity (just add an option, just add a feature) but the best solutions reduce the product, and are […]

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Kate Tarling talks about design products for social impact at ProductTank London

The Challenge of Designing Products for Social Impact

Kate Tarling is a very experienced user researcher and product designer with a wealth of experience with running user-centred design programmes and activities. Recently Kate has worked as a Product Designer for Peek a social enterprise creating easy to use eye care tools for every clinic and health care worker. In this talk from ProductTank London, she talks […]

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Nathalie Nahai

The Psychology Behind Successful Products by Nathalie Nahai

In this talk from Mind The Product San Francisco, Nathalie Nahai explains the psychological principles behind the successful conversion, adoption and monetization of products, and how you can use these techniques in a nice vs naughty way. Nathalie is the Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion. Having […]

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The importance of hiring product developers

The Importance of Hiring Product Developers

Take a look at the job offers for technical people that are out there right now. Senior Javascript Expert, Junior Django Backend Developer, Full-Stack Python/JS Developer… It’s the same pattern over and over. An optional “seniority” adjective, a fancy technology name plus the “Developer” or “Expert” word appended at the end. I think we’re doing […]

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Andrew Harder at ProductTank

Finding Product Opportunities with User Research

In this ProductTank talk, Andrew Harder talked about common problems that product teams face in finding and choosing opportunities to pursue. He illustrated ways that user research can provide a deep understanding of user needs and help keep product discovery on track by knowing what questions you can and can’t ask of users, as well […]

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Michelle Lotia

10 Tips for Getting UX Research Off the Ground

Michelle Lotia joined us at ProductTank to share her top 10 tips for getting started with UX research, based on her experience building the User Research function at Notonthehighstreet.com from the ground up. While building the function itself, she was also working to educate the organisation about the process, value and collaboration possibilities that having […]

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Adrian Howard

Video: Lean Personas by Adrian Howard

How do you get everybody in your company to understand your customers — especially if you’re not 100% certain yourself? You ‘got out of the building’ and you’ve talked to your customers, but how do you communicate and build on what you’ve learned when you get back? Traditionally this meant a lot of up front […]

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Spencer Turner

Video: Lean UX in Product Management

Lean UX and Lean product design came about about because it is really hard to work out what customers actually want. This is especially true for digital products, as the field is still really just getting started. At it’s core, Lean is about finding better ways to build products with a higher rate of success. […]

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