Archive | UX

Andy Budd at Mind the Product 2013

Video: Design as a Competitive Advantage

Imagine you’re building a new product – say a Death Star. And it’s solving a particularly pesky problem – getting rid of Rebel Scum. You don’t really care what it looks like or if it’s particularly efficiently designed – so it tends to be seen as an engineering problem. But in the rush to market […]

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Be user centered, not user led

There’s a common misconception out there that user centered design means being led by the user. The clearest example is the oft-repeated fallacy that Apple isn’t a user centered organization because they never ask users what they want. In some instances, being user centered means ignoring or even going against explicit user wishes in order […]

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Cennydd Bowles at Mind the Product 2013

Video: Product Design for Tomorrow

It’s easy to joke about the retro-futurism of the 1950′s with its kitsch views and inaccurate predictions, but we all still love it. We’re all excited about technology and digital product design, but what does it hold for our future? What are the opportunities and challenges ahead of us?

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Kelly Goto at Mind the Product 2013

Video: Beyond usable – mapping emotion to experience

Addiction or devotion? The complexity of our relationships between connected experiences, devices and people is increasing. In her talk at Mind the Product 2013, design ethnographer Kelly Goto presents underlying emotional indicators that reveal surprising attachments to brands, products, services and devices. She argues that we must move past addiction and into meaning — using […]

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Aziz Musa at Mind the Product 2013

Video: Delivering a Pure Product

There are some products you love. Some you even have a slightly unhealthy relationship with. Things you’re completely in love with, whether they’re apps, services or products. At Mind the Product 2013 Aziz Musa posited that these products are pure products, and that pure products is what we should all aim to build.

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The Internet of Things

Product Management and the Internet of Things

November’s ProductTank London hooked us up to the growing Internet of Things.  With the number of connected devices already outstripping the number of humans, Alison Austin (@alicenwondrlnd) brought us three great speakers, who have respectively immersed themselves in this brave new world of ‘mundane computing’, to help guide us through the challenges of design and […]

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Video: Doing it properly, at scale

Tom Loosemore, Deputy Director at the UK’s Government Digital Service, spoke at ProductTank recently about how to do product development properly, at scale, in government. It’s an eye-opening case study of how even the most entrenched and sluggish organisations can revitalise their digital presence with the thoughtful application of simple principles of user-centered design and […]

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Validate or Die: Using Validation to Build the Right Product

As product managers and entrepreneurs, we know the importance of validating an idea before committing to getting it built. However, validation is easier said than done. In fact, it’s possibly one of the hardest things you will ever do in your product life cycle, otherwise products and startups wouldn’t have the abysmal 90%+ failure rate […]

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Video: Building Products for Mobile

Dave Martin, the co-founder of Pocket Recruit, took the stage at ProductTank with practical, useful advice on building mobile products. He shared his experience optimising complex conversion funnels for mobile, and maximising familiar mobile user experience to increase revenue lines from a mobile audience. He touched on difficult challenges on mobile such as testing, wide […]

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